• BURN MEDIA
    • Memeburn
      Tech-savvy insight and analysis
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Motorburn
      Because cars are gadgets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

The surprising science of motivation

Fascinating TED talk on what motivates people in companies, challenging traditional notions of management. Very relevant to many online companies who are looking at building new and different cultures.

(via Wendy Robb @ 20fourlabs)

Author Bio

Matthew Buckland
Matthew Buckland is a web guy who has over the years worked in a programming, editorial and business capacity within the online media environment. He is the founder of the Burn Media Group. He founded Creative Spark(Ventureburn.com's former parent company), of which he sold a majority share to M&C... More
  • Kate

    Very cool

  • Kate

    Very cool

  • Nice video, thanks for sharing. Interesting, totally relevant to online companies as you mentioned, and good ideas for establishing a different work place environment and helping it develop.

  • Nice video, thanks for sharing. Interesting, totally relevant to online companies as you mentioned, and good ideas for establishing a different work place environment and helping it develop.

  • but i do wonder a bit what the key message is… are they saying: “you don’t have to pay your creative entrepreneurial online staff well because they don’t care about the money”. I certainly hopw not.

  • but i do wonder a bit what the key message is… are they saying: “you don’t have to pay your creative entrepreneurial online staff well because they don’t care about the money”. I certainly hopw not.

  • Very interesting … and he’s right – this is stuff we *do* know! Gosh, I hope more businesses wise up to the fact that throwing more money at creative staff does squat. To unleash potential and get the very best out of people, you absolutely *have* to allow them to work autonomously, do what they love and have fun.

  • Very interesting … and he’s right – this is stuff we *do* know! Gosh, I hope more businesses wise up to the fact that throwing more money at creative staff does squat. To unleash potential and get the very best out of people, you absolutely *have* to allow them to work autonomously, do what they love and have fun.