No purchase decision happens by chance. Every thought leading up to why you need the product — from the rational versus emotional arguments about what the product will offer to the intrinsic and extrinsic benefits — are all weighed up and part of a very complicated decision-making process.
It’s all about questions
Things like: “Do I need it? Why do I need it? Can I afford it? Can I get it cheaper? What will my friends think? What will my mom think? What will the bank think? How do I use it? When will I use it? Will I use it?” run through our mind at any given time during the purchase decision-making thought process. And yes. It is a process.
Fortunately we don’t always consciously recognise all of this is going on, and with the growth of e-commerce, sharing and recommendations, the process seems to skip a few steps.
Psychologists claim that six rules of thumbs apply to shopper behaviour and as we continue to see a rise and the increasing adoption of ecommerce it makes sense to apply these rules to social commerce.
Don’t believe me? Check out this infographic showing how shopper psychology applies to social commerce.
Infographic courtesy of newcustomerworkshop.com