Acquisitions and mergers are all the rage these days in the advertising and digital agency world. The latest in merger news is that Red & Yellow School of Logic & Magic, one of South Africa’s advertising schools, is joining forces with Quirk Education, the educational arm of digital agency Quirk.
The aim of the merger is to better quip students in the evolving world of advertising due to technological advancements, with Quirk’s digital background.
The Red & Yellow school offers courses in advertising, marketing and design for students wanting to enter the advertising and marketing world. The school offers a “CrossOver” programme that teams creative and marketing students to “solve clients’ briefs and present solutions, is comparable with industry standards”.
“We firmly believe that this next logical step for the school will take the magic forward, allowing tomorrow’s students to better understand and apply new technologies needed to generate potent brand building ideas in the digital space,” said John Cooney, managing director of the Red & Yellow School. “From this point on, Red & Yellow will be able to represent three core pillars of advertising, namely strategy, creativity and now, technology.”
Quirk Education specialises in the synthesis of knowledge from the Quirk agencies and its partners, converting it into practical learning for marketers and entrepreneurs. The agency authors a eMarketing textbook which is used in over 400 education institutions worldwide and offers a number of online distance learning courses covering all aspects of digital marketing.
“Over the past decade, I’ve had the privilege of lecturing a wide array of talented young adults at the Red & Yellow School,”said Quirk founder Rob Stokes. “In being here I’ve witnessed first-hand the immense passion and culture for learning within the DNA of Red & Yellow. I’ve always thought Quirk firmly shares this passion, and especially the culture, making this merger an obvious benefit for both Red & Yellow students and the QuirkStars,” he said.