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A look at the past and future of the Click n Compare Group

Cape Town, South Africa: Click n Compare, founded by Ryan Marx (CEO) and Silvertree Capital has come to the end of yet another fruitful year. Currently the leading online comparison Website for financial services in South Africa, the company aims to become the largest service comparison engine in Africa and leading source of traffic for local providers, whilst educating South African consumers on the most affordable product options in the service industry. Here are some of their accomplishments so far as well as plans for the next year.

Achievements to Date

Since November 2013, when the company started, Click n Compare has grown from strength to strength with an average 40% month on month growth. This came with increased focus on the development of the Website as well as the formation of key relationships with top providers in the local insurance industry, amongst others. For Click n Compare, 2015 was a particularly successful year in the company’s history.

With the constant growth of the SA platform, both in traffic and revenue, Click n Compare decided to go ahead with expansion plans into West Africa. This launch took place mid-way through 2015 in both Nigeria and Kenya, as Compare Guru. Not only was this the beginning of a complete rebranding as Compare Guru, but was also a significant move in achieving the company’s mission of becoming the largest service comparison engine in Africa. Having begun their goal of expanding into Africa, the company saw fit to introduce the ‘Click n Compare Group’, in the third quarter of 2015, as an overarching umbrella to all other entities. The group is inclusive of the Nigeria and Kenya platforms as well as the South African Website and various other departments, including a Home Loans department.

“We’re looking to become the platform users go to whenever they have any financial tasks to complete, whether it be acquiring insurance, budgeting or having a question about money answered.” – Ryan Marx (CEO)

Due to the Click n Compare Group’s impressive track record to date, Kingsway Capital came on board as external investors, over and above the primary investors Silvertree Capital, in the fourth quarter of this year. This investment, together with Silvertree Capital, helped the group acquire PriceCheck, South Africa’s number one price comparison platform, in November 2015. With this previously Naspers owned company under their belt as well as significant growth in both SA and Nigeria platforms, the Click n Compare group is set to enter 2016 stronger than ever.

Future Plans

The future will include a certain amount of integration between PriceCheck and the Click n Compare Group in the form of offering financial services on the price comparison Website as well as a number of other synergies. The biggest focus of 2016, however, will be the rebranding of Click n Compare SA to Compare Guru SA – joining its Nigeria and Kenya counterparts. The rebranding will see a new website design and functionality as well as the unveiling of some other exciting projects. These include a Q&A page on all topics finance-related as well as a full financial assessment for users, with access to a free credit report.

The company is determined to remain on its steady growth path and aims to quadruple its performance in the years to come. This will be achieved in 2016 through bigger budgets involving more quality insurance providers, and more interesting features on the Website to attract the everyday user.

“We are very happy and proud of the growth we’ve achieved thus far and look forward to launching the many exciting projects, we have lined up, in the new year.” – Ryan Marx (CEO)

With their expansion into West Africa, additional investors, significant acquisitions and enlargement of the brand as whole, the Click n Compare Group is well on it’s way to achieving all that it set out to. Watch this space for 2016’s triumphs.

Author Bio

CompareGuru
CompareGuru's primary aim is to source and provide affordable product options to South Africans for Mobile, Broadband, Banking, Insurance and Travel. Through our independent research of all the markets, we are able to comprehensively provide you with side-by-side comparisons for you to make an informed decision. More