Tritech Media invests 20% holding in GoMetro

Media technology company, Tritech Media, has announced today the investment of a 20% holding of smart mobility company, GoMetro.

The remaining shares of GoMetro are currently held by its founders, a VC firm, 4Decades Capital which represents the former CEO of Rand Merchant Bank, Mike Pfaff; chief investment officer Derek Prout-Jones. AngelHub Ventures, representing former FNB CEO, Michael Jordaan also retain remaining shares.

GoMetro’s propriety mobility platform aims to simplify transport operations especially within and around congested areas, such as Sandton.

“This is such a great strategic acquisition for our group,” said CEO and founder of Tritech Media, William Kirsh in a press release to Ventureburn.

“Our aim is to cover where the consumers are in their daily life, and then to position precise and relevant brand advertising and communications based on their location.”

Tritech’s 20% holding in GoMetro will prove to be a successful strategic acquisition.

GoMetro Pro’s big data platform tackles congestion by pulling navigation, traffic alerts, train timetables, bus stop locations, ride-hailing, ride sharing and cycling options all into one app. From a marketing perspective, their deep datasets offer much-needed information to improve the impact of campaigns.

“We all have places to get to, and it is getting harder and harder to move around our growing cities,” said CEO of GoMetro, Justin Coetzee, in the same press release.

“GoMetro is making moving around easier for every person travelling to work or school with our merger of traffic and public transport data through our proprietary algorithms and mapping solutions for the 2 million unique browsers on GoMetro,” continued Coetzee.

Some of GoMetro’s key features include a minibus taxi route which depicts the various route minibus taxi’s take. They also feature a routeing algorithm which provides information on all optional transportation to get you to and from your destination.

“Being part of Tritech Media gives us access to leading proprietary technology and market-share to deliver transport transaction solutions with corporate precise communications to a growing market,” conclude Coetzee.

Featured image: Kelly Hunter via Flickr