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All posts by Alan Knott-Craig Jr

  • Alan Knott-Craig Jr on birthing World of Avatar, sealing the Mxit deal

    In the third and final extract from his book "Mobinomics", South African entrepreneur Alan Knott-Craig Jr details how he took World of Avatar from concept to company. As was the case with some of his previous ventures, there were speedbumps along the way. At one point Knott-Craig had less than R2 000 to his name and kept the business afloat with emergency loans. Slowly though, things began to turn around, until he was ready to make another play for Mxit: Africa's largest social network. Things began to move at the speed of lightning. Pete’s development team moved to Stellenbosch, bringing...

  • Alan Knott-Craig Jr on missing his first shot at Mxit, founding World of Avatar

    In the second in a series of extracts from his book "Mobinomics", South African entrepreneur Alan Knott-Craig Jr reflects on the first encounter he had with Mxit founder Herman Heunis. At that stage the company was worth a lot less than Knott-Craig would eventually end up paying for it. He also describes the bits of luck, opportunities, cups of coffee, and marital difficulties that put him on the path to leaving wireless broadband company iBurst and starting World of Avatar -- the group of startups that would come to include Mxit in its list of properties. ...

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