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In the third and final extract from his book "Mobinomics", South African entrepreneur Alan Knott-Craig Jr details how he took World of Avatar from concept to company. As was the case with some of his previous ventures, there were speedbumps along the way. At one point Knott-Craig had less than R2 000 to his name and kept the business afloat with emergency loans. Slowly though, things began to turn around, until he was ready to make another play for Mxit: ...
In the second in a series of extracts from his book "Mobinomics", South African entrepreneur Alan Knott-Craig Jr reflects on the first encounter he had with Mxit founder Herman Heunis. At that stage the company was worth a lot less than Knott-Craig would eventually end up paying for it. He also describes the bits of luck, opportunities, cups of coffee, and marital difficulties that put him on the path to leaving wireless broadband company iBurst and starting World of Avatar ...
