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Angus Robinson started Brandsh Media, a mobile and social media agency, in 2006 with clients including Standard Bank, Liberty Life, Johannesburg Stock Exchange (JSE), MNET, LoveLife and SEACOM in its portfolio. Following the merge of Brandsh with Cambient and Stonewall in 2010 to create Native, the largest integrated agency in South Africa, Robinson assumed the position of Native’s Executive Creative Director: Concept. With his extensive 15 years of experience in the industry and Bachelor of Commerce degree, Robinson is the founding member of the South African Chapter of the Mobile Marketing Association (MMA). Native is a member of Wireless Application Service Providers' Association (WASPA) and Robinson is active on the WASPA Code of Conduct Committee and a number of other WASPA subcommittees.
The rate of change is ever increasing. Consumers are adopting new technology faster than ever before and their behaviour and expectations are changing. As Per Sundin from Universal Music Sweden puts it, ‘Things have never moved this fast, and will never move this slowly again’. Businesses have to respond. And there are two trends emerging that will help companies do just that – the lean startup movement and the connected economy.
Up until now the response has been a slow and ...
