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All posts by Brendan McNulty

Brendan McNulty
Brendan McNulty is the founder of Now Novel and helps companies with their content marketing and conversion optimisation challenges.
  • How Now Novel improved conversion by 100% in 4 steps [Case Study]

    For a startup, getting new customers is everything, but converting website visitors into customers is tricky business. Online writing course, Now Novel, set out to improve its conversion rate through a series of tests and tweaks. Below is a case study on what Now Novel tried, and the results thereof. Brendan McNulty, co-founder of Now Novel, had this to say of the experience: The fascinating thing about CRO (conversion rate optimization) is that it sits between art and science: a grasp of analytics allows you to understand the challenges that people face, using this with your customer feedback allows you...

  • 3 little known (but effective) tools for understanding your user

    If you're like me, you've always been fascinated by startups but not sure how to go about actually starting one up. At the beginning of this year I noticed a gap in the online market and started working on filling it by creating an online novel-writing programme for people who really want to write a novel, but don't know how to start it. I've been working for a large corporate in South Africa and in the Netherlands, so it's been fairly eye opening having to do things myself (not having a team of people to execute on things for me),...