I took a left, it took a left, and my right was met by a pause from the big-eyed digital waitress who left a…
Candice Winterboer
contributor
Candice Winterboer studied a Bcomm in Tourism Management and Marketing at the University of Pretoria. She went on to work in various marketing-related positions where she was exposed to things like events, sales and traditional marketing practices. While working as head of social media for a UK marketing agency partly based in South Africa, Candice started noticing a severe shortage of well-written, orginal online content. She decided to make the leap and start her own online copywriting business. Alfalfa Content Generator was born in February 2010 with just a couple of writers and five clients – it has since grown to more than 15 freelance copywriters and around 30 monthly clients, covering all industries from financial services to tourism. Alfalfa has worked with high profile brands and agencies on an international as well as local level, helping brands to target their online audiences and propel them as far up the search results as possible. Offering cost-effective, quality online content like blog posts, articles, website content and Facebook and Twitter updates, Candice expects Alfalfa to keep growing over the years, as more and more people realise the value of original online content.