Catherine is currently the Operations Manager at Creative Spark Interactive in Cape Town, where she is attempting to whip everyone into shape at breakneck speed. Prior to this she was Head of Online at Atalink Ltd, a specialist publishing company based in Central London for 5 years, where she managed the development of news and feature based websites and other online projects, aimed at the business, IT and finance sectors in the UK, mostly using open source development platforms. She majored in Journalism & Media Studies and Political Science at Rhodes University, specialising first in television, then online and multimedia production at the New Media Lab. After completing her degree she packed her rucksack and caught a flight to Colorado where she spent 5 months flying down mountains on a snowboard. She then moved to London to set up a base for travelling the world and building her career in online media. She is absolutely passionate about South Africa and technology in emerging markets. She is also a budding photographer, and loves mountain biking, sushi, coffee, travelling, sunshine, swimming in the sea, climbing mountains and escaping to the bush.