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Conrad Owens

Conrad Owens is a Digital Media Analyst based in Cape Town, South Africa. He has many years experience in mainstream and digital media and has worked extensively in television, design and on the Internet. Some of his qualifications include a BSc degree, a Diploma in IS Project Management and Microsoft Certified Professional status. He has also completed studies in the areas of Business Analysis, Financial Markets and Knowledge Management. During his ten years in television he worked on a wide array of projects including documentaries, TV series and material for BBC, CNN, Dutch Television and other European Networks. Among his local clients were several of SA’s larger agencies and corporates including Saatchi, Coca Cola, Distell and Old Mutual. Since 2000, Conrad has been immersed in several online initiatives, mostly in financial services and has worked in the areas of project and development management, solutions design, business analysis and online strategy. He spent four years developing and managing a specialist online platform for Old Mutual’s high net worth client and broker offering, Fairbairn Capital. More recently, the focus of his work has been in search, reputation management and analytics as a business analyst at Old Mutual Digital.

• Not all traffic is created equal – a guide to ecommerce

  While recently preparing a report on the annual traffic to a large corporate website, I had many opportunities to pause and reflect on the nature of Internet traffic and the difficult job businesses have in procuring this traffic, holding on to it, channelling it in the right ways, and turning browsing into the business that will help the company increase profits and improve its bottom line. A successful online business transaction has so many variables -- some technological, but most human, ...