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All posts by David Ross

David Ross
David Ross is the director of PVision, a South African manufacturer of display technologies that equip businesses with locally manufactured products which include commercial displays, nano displays, touchscreen technology, mounting solutions and back-end architecture.
  • Catching the eye — online marketing is about starting a conversation

    Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential buyers. It’s called catching the eye –- and it’s a fine art. In many ways, marketing is in our DNA. To achieve success as a startup one must learn to attract positive attention. It’s survival of the fittest in the startup jungle. Only those willing to evolve will achieve long-term prosperity. The marketing process is also swiftly becoming more interactive. Billboards and print ads often appear boring in comparison to more communicative mediums such as touch...

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