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      Tech-savvy insight and analysis
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      Incisive reviews for the gadget obsessed
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      Because cars are gadgets
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      Digital industry jobs for the anti 9 to 5!

All posts by Debré Barrett

Debré Barrett
Debré Barrett is a User Experience Consultant at Flow Interactive. She advises clients on usability, user-centred design and communication strategy. She has a journalism degree from Rhodes, and spent many years as an online news journalist in South Africa and the UK. Before returning to SA in 2007, she spent four years making websites at the BBC. She runs a food blog at www.feedmemama.com and sometimes blogs on www.fronttoback.org
  • Web forms: Get them right and make more money

    A web form is like a solid wall between you and your customer. The customer wants to buy your product. You want to sell your product. But in between there’s the form… and everyone hates filling in forms. Making your forms easier-to-use can have a dramatic effect on your company’s bottom line. Jared Spool has written about a form redesign that increased a company’s annual revenue by $300-million. At Flow Interactive we have seen as much as a 125% increase in conversion rates with better form design. And Google thinks form design projects will have a much larger return-on-investment (ROI)...

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