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All posts by Gavin Payne

  • The future role of digital media and technology in retail

    Digital is fusing into our daily lives more and more. As a concept, it will soon disappear in a future where we reminisce about the good old days of offline and online. This fusion is already underway. The mobile evolution continues to provide increasing interaction with richer digital content. While enabling technologies (like NFC) let us to go one-step further and interact with real word objects. These new interactions are fueling not just a mobile, but also a digital revolution. As this fusion matures, our social profiles will become our passport to interact with the world, with digital media providing the...

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