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All posts by IAB SA

IAB SA
The IAB SA is a member-driven organisation that promotes digital growth. We are an independent, voluntary, non-profit association focused on growing and sustaining the digital industry within South Africa. The IAB SA currently represents more than 200 members including online publishers, brands and educational institutions, as well as creative, media and digital agencies.
  • Judges announced for the IAB SA Bookmark Awards 2017

    The IAB SA has announced the list of judges that will decide which contenders will scoop a coveted Bookmark Award in 2017. The team of judges, led by Jury President John Dixon, features more diverse industry players than ever before. Josephine Buys, CEO of IAB SA says, "Our mid-year, judges workshop yielded valuable insights from the best in the business for judging the Bookmarks 2017. We have secured the time and talent of some of the brightest minds in digital and have expanded our pool of experts to include gamers, innovators and engineers.” Judges will now fall under the categories of...

  • SA sees strong growth in digital ad-spend

    While some traditional media struggles, digital ad-spend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3.4-billion spend (invoiced) mark in 2015. This translates to 36% overall year-on-year growth. Certain sectors have witnessed exponential development. In terms of the PwC classification, mobile saw the biggest growth at 182%, followed by online at 68% and search at 22% (Search for 2014 was restated by PwC referencing the PwC Entertainment and media outlook: 2015 – 2019). South...

  • IAB SA Bookmark Awards 2017 celebrates Emerging Technology

    The IAB SA Bookmark Awards recognise best-in-class digital work in South Africa. As the definition of digital rapidly expands within today’s marketing climate, the Bookmarks seek to promote and award the country’s digital pioneers in the Emerging Technology category. John Dixon, Jury Chair for the 2017 IAB SA Bookmark Awards says, “The Bookmark Awards have always tried to evolve the categories of entry to reflect the emergence of new technologies into the mainstream digital conversation. We’re excited this year to confirm new categories such as Programmatic Media, Virtual Reality and Internet of Things.” The Programmatic Media category recognises new ways of...

  • Bookmark Awards 2016 Entry Series: Platform, Publishing and Special Honours

    With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry’s most coveted awards across eight categories, of which the Platform category is one. The Bookmark Awards celebrate the country’s most creative and high-impact digital executions and rewards excellence in digital advertising and publishing work, benchmarked against the highest international standards. “The Platforms category encompasses...

  • Bookmark Awards 2016 Entry Series: Emerging Digital Technologies and Channels

    With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry’s most coveted awards across eight categories, of which the Emerging Digital Technologies and Channels category is one. The Bookmark Awards celebrate the country’s most creative and high-impact digital executions and rewards excellence in digital advertising and publishing work, benchmarked against the highest international...

  • Bookmark Awards 2016 Entry Series: Community

    With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry’s most coveted awards across eight categories, of which the Community category is one. The Bookmark Awards celebrate the country’s most creative and high-impact digital executions and rewards excellence in digital advertising and publishing work, benchmarked against the highest international standards. “Marketing to online communities...

  • Bookmark Awards 2016 Entry Series: Campaign

    With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry’s most coveted awards across eight categories, of which the Campaign category is one. The Bookmark Awards celebrate the country’s most creative and high-impact digital executions and rewards excellence in digital advertising and publishing work, benchmarked against the highest international standards. “Digital campaigns have become...

  • Bookmark Awards 2016 Entry Series: Channels

    With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry’s most coveted awards across eight categories, of which the Channels category is one. The Bookmark Awards celebrate the country’s most creative and high-impact digital executions and rewards excellence in digital advertising and publishing work, benchmarked against the highest international standards. “The Channels category is...

  • IAB SA Bookmark Awards keeps pace with the ever-changing digital industry

    With only 10 days to go until the deadline for submissions to the IAB Bookmark Awards, digital marketers have one last chance to get their entries in and face off against the best in the industry. The awards continue to rise in prestige and have become the Academy Awards of the local industry – with one very particular difference. While so many other awards feature the same categories and subcategories every year,...

  • The Bookmark Awards announces entry submission extension

    The IAB SA announced today that the deadline for submissions to the prestigious Bookmark Awards would be extended from 15 November 2015 to 30 November 2015, providing entrants with a further opportunity to present their work at the country’s premier digital marketing showcase. “We have already received a large amount of entries, but we have also received a number of requests for a deadline extension. We understand that November is much of...