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All posts by Mark Kaigwa

Mark Kaigwa
Mark Kaigwa is a Creative Director and Marketing Consultant born and based in Nairobi. Mark co-wrote the award-winning Warner Bros. videogame 'Pamoja Mtaani’ (Together in the ‘Hood) their groundbreaking first African videogame project as well as 5 Animated short films for Warner Bros. Animation. Mark developed from a traditional marketing background and rose to lead the creative team at an advertising agency before pursuing digital marketing & the social web. He is a growing voice on Mobile and New Media Marketing in East Africa and a Columnist for the Pan-African marketing magazine -- Marketing Africa. He consults with Brands, Agencies and Non-Profits looking to make meaning out of the Web and Mobile Space in Kenya and East Africa. Mark also leads Communications for crowdsourced consumer review platform, GotIssuez and was one of the Faculty at 2010’s Nomadic Marketing Course at the Graduate School of Business at the University of Cape Town.
  • Kenya’s astonishing internet growth: Six key trends to watch

    For many years, Kenya was known as fertile ground for agriculture, but increasingly it's becoming known as a place where technology companies can grow and flourish. Many new technology players from across Africa have chosen Kenya as a base to serve their East African interests, to expand and launch new products and services into this dynamic regional economy. 1. Online classifieds MIH Internet Africa and the Bid or Buy group are both set to go head-to-head for the classifieds market in Kenya, and in other emerging African markets across the continent. After the launch of its mobile directory business, Mocality, MIH...

  • 20 Kenyan web and tech innovations worth watching

    Kenya is abuzz right now. The outlook for technology and innovation in Africa has never been brighter, and Kenya is positioning itself strategically in anticipation of a wave of groundbreaking web and mobile emerging market products and services. The resources being put into the Kenyan IT sector currently demonstrate how seriously the country is taking the challenge to become Africa’s Innovation hub. The Kenyan Government, through its ICT Board,  recently closed the window for proposals for its $4-million grant towards local content and software applications using mobile and/or the web. This was a concerted effort by the government to meet its mandate to make...