• Memeburn
      Tech-savvy insight and analysis
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Motorburn
      Because cars are gadgets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Rob Dickens

Rob maintains unique skills in that he straddles both the print and digital worlds, bringing together the best practices of old media and merging with the dynamic world of Web 2.0. Id est, he has comprehensive insight into content production (editor, writer, copywriter, proofreader, sub-editor), as well as broad experience in digital marketing and management for brands in the online space (content manager, webmaster, digital editor, community manager, social media manager). He has a 360 degree view of brand management, both online and IRL.
  • FSMS.co.za: Q&A with the new mobile messaging startup

    There's no such thing as a free lunch right? There's got to be a catch somewhere within a so-called free service? Think of Facebook, Google, and Twitter. These are all based on “freeconomics”. They are free tools. These services are subsidised by advertising and that model has, obviously, proved extremely successful. Why not apply the same model to mobile messaging? Launched last year, FSMS.co.za is doing just that. Memeburn had a chat...

  • Mobile web exploding, but mobile sales lagging… for now

    It's no secret that the world has suddenly woken up to the mobile web explosion. Exponential statistics abound and atmospheric graphs shoot up and away from the X and Y axes as the growth is unprecedented in technological history. The internet will very soon be in the hands of practically every single person on this planet. Recently research firm World Wide Worx exposed some of the findings of its Mobility 2011 report, which reveals that 39% of urban South Africans and 27% of rural users are now using the internet on their cellphones, which equals about 6 million South Africans....

  • Establishing your international startup anywhere

    There’s been a growing trend for startups to base themselves anywhere and have their employees scattered across the world, and in the process erase the concept of the old-school HQ. This trend seems to be even more prevalent for startups that operate online, with the WordPress/Automattic team being a great example. Over at WooThemes, our team is scattered across five different countries and we have a central office (which houses half of the team) in Cape Town, South Africa. Our whole business is online and we’re able to manage all of our daily activities from the comfort of our chosen...