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All posts by Shanon Marks

Shanon Marks, president ​of MU/DAI, ​simplifies technology through design with his team. Their work makes technology more effective and usable. When Shanon isn’t working he can be found flying a small plane or surfing at his favorite break.
  • All you need is coffee: innovation in 72 hours

    Innovation isn’t a strategy; it’s a series of orchestrated tactics that solve defined problems, casting aside the status quo in favor of invention and improvement. The magic lies in finding the right idea to take forward. We’ve tried several approaches at my company, but the most effective is the one we use now. We call it “Innovation Sprinting.” What is innovation sprinting? We don’t want to waste time. Our objective is to move from a problem statement to a tangible, testable outcome as efficiently as possible, and we’ve aggressively condensed the time frame to help us achieve this outcome. Over a few...