Steven Preston is Co-Founder and a Mobile Specialist at Cobi Interactive, the first South African technology company to offer custom software development for the full range of mobile platforms including iPhone, BlackBerry, Symbian and Android. After completing his BSc (Honours) in IT and Post Graduate Diploma in Sports Management at UCT; Steven Preston joined the mobile VoIP startup Yeigo Communications. At Yeigo, Steve took up the position of Business Development Manager where he spent his time developing Yeigo's business relationships and sales strategy. Steve left Yeigo in 2008 and began contract software development, primarily for the boutique asset manager Mergence Africa Investments. In August 2009, Steve co-launched Cobi Interactive and has nurtured the company through a first phase of self-sustained growth; with a number of national media agencies, technology companies and well-known entrepreneurs enlisting their services. Cobi also developed the first and ninth placed entries in the Nokia Calling All Innovators – Africa 2009 competition. As a mobile specialist at Cobi, Steve focuses on iPhone, BlackBerry, Android, Nokia Widget and software development. He also consults on implementing mobile strategies and how to effectively harness the various mobile technologies.