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All posts by Sue Rutherford

Sue Rutherford
Sue Rutherford is the founder, director and inspiration behind The Forge Web Creations, a successful web development company based in Cape Town, South Africa.
  • 10 easy ways to fail as an entrepreneur

    Many people dream of starting their own businesses and becoming financially independent, but while the idea of organising and operating your own business venture may be thrilling, there’s a good chance that your fledgling company won’t survive unless you identify potential pitfalls and plan to circumnavigate them. Here are 10 ways that you could fail as an entrepreneur: 1. Poor market research Make sure there’s a need for your product or service. Ideally, your offering should be unique and fill a gap in the market, but if there’s already competition in your intended sector, research ways to position yourself uniquely to improve...

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