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All posts by Warren Bonheim

Warren Bonheim
Warren Bonheim is the chief commercial officer at Zinia, which delivers world-class Fibre, Microwave, Wireless and Fixed Mobile Solutions to businesses across South Africa.
  • Being strategic on cost cutting in a downturn can help startups to stand out

    In any downturn, operational expenses are the first thing that needs attention as businesses go into survival mode, however while curbing unnecessary expenditure is important, business owners need to balance this with tactics that enable them to grow and thrive on the upside. By being strategic and targeted on what you cut back and what you don’t, businesses can stand out from their competitors. A Harvard Business Review study on the impact of a downturn on businesses shows that those that use a combination of defensive and offensive strategies have a higher probability of survival. Finances and cutting expenses Many businesses go into crisis mode by...