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Yoav Tchelet heads up Digital for JWT in South Africa. He has spent the better part of the last 12 years in various digital roles and projects including founding a digital agency, working with some of the largest brands in SA and abroad and has been involved in a number of internet startups locally. He co-founded Ratesdirect, a pioneer in the local lead generation industry and Noobi, the online feed aggregator and is part of the in-depth, ongoing Social Media research project - The Social Media Value Factor. A keynote speaker at Ad:Tech London in 2010, Yoav has been an Internet Media Award Nominee in 2007 and Winner in 2008 and Technology Top 100 nominee in 2008.
As a Digital Marketing evangelist, Yoav seeks to spread his passion for all things Internet and writes extensively for various publications and websites and speaks at the occasional conference.
URL shorteners have become ubiquitous to social networking, especially with the sharing of links across Twitter.
Bit.ly, Cli.gs, Goo.gl and many others offer an easy and painless way for you to shorten your URL within the 140 character constraint of Twitter.
Most of these URL shortening services offer a simple analytics dashboard which is useful for tracking and analysing the number of times people shared your links or clicked on them.
But a little known service called Bre.ad is gaining in popularity.
What is ...
Last week Google added to a busy period of big product releases with the launch of Google Offers. The Google Offers launch followed hot on the heels of the launch of Google Wallet.
Added to this, PayPal is suing former employees for giving away trade secrets to Google which allegedly fueled the development of Google Wallet.
So what exactly is Google Wallet?
Google Wallet is a new point-of-sale ecosystem that will allow users to use their smartphone as their wallet. This does however ...