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Advertising & Marketing

  • What can brand researchers learn from startups?

    Startups are trending. But it’s not only because they’re seen as cool. Rather, it’s their ability to go from an idea or concept to a fully-working product so quickly. When you adopt lean principles, you can start to see the flow from concept to draft to execution and, most importantly, the process of testing and improving a product or service. Brand researchers are catching on. In today’s diverse consumer market where consumers are more powerful and well-informed than ever before, the ability to trial their campaign, product or service in a manner that's open to change holds huge potential. This might feel...

  • 5 SEO trends every entrepreneur needs to know about

    If you look back on the SEO industry from 2011 to 2014, you will see remarkable changes not only in content strategy but in digital marketing as well. But 2015 has seen some massive changes in the industry. Entrepreneurs can doe serious good for their businesses by adopting these top five SEO trends for 2015. 1. Say hello to social engagement optimisation Google, the largest search engine, has modified the algorithm to fetch more original and user-need-based content from unlimited data uploaded on it every day. Different factors contribute to make the content original including social media. Google has also modified its...

  • Have you got the brains to be an entrepreneur?

    I would like you to do a small quiz built by a person I admire a lot: Dan Ariely, the behavioural scientist. The quiz was designed to assess one's ability to make government policy and take corporate decisions. But I believe it is at least as appropriate to assess your ability to be an entrepreneur. Here's the deal: Take this Dan Ariely quiz. When you finish, read Dan's feedback. Return to this page and get some insight on its relevance to entrepreneurs and startups. How did you do? Did you get the right answer (ie an increasing sequence of numbers) or did...

  • 5 things small business should know to get started with Google Adwords

    About 10 years ago, if your business wasn’t listed in the Yellow Pages or a business directory, you were losing out on a lot of new business; especially if your competitors were listed. The Yellow Pages is a simple concept: the advertiser pays for an ad to be listed in a certain category and the consumer, when looking for a service, looks it up in the Yellow Pages and finds all the options in one place. They then have to choose a service provider based on the content of the ad, how it looks and what they offer. More...

  • Dare to dream, dare to fail: 4 lessons from Adelaide Potgieter’s MadWorld

    South African entrepreneur and the founder of creative agency group MadWorld, Adelaide Potgieter, is very daring. In between rocky roads of the past, vulnerabilities, she's over the years managed to turn a R1 500 investment into a R60-million company by daring to dream. This was the message that was left at Startup Grind Cape Town this month, with the ever so enchanting, Potgieter, as the honoured guest. As always, the event was buzzing with highly ambitious, excited entrepreneurs hungry for knowledge, and managed to live up to its hype as the South African entrepreneur revealed her secrets to success. 1. Drive...

  • Ventureburn presents: the beginner’s guide to growth hacking

    The term growth hacking has been thrown around for a while now. Well, pretty much since 2010 when it was coined by Sean Ellis at the TechCrunch Disrupt conference. Despite having been around for five years now though, it seems that there is still a lot of confusion around exactly what a growth hacker is. Simply put, a growth hacker is an individual whose sole focus is around growth. Growth at all costs. Every action and every strategic or tactical decision is centred on growth. Growth hackers are not necessarily marketers; nor are they better than marketers (as I have...

  • Dentsu Aegis’ John Brown buyout shows how the digital agency model is changing

    Global advertising mega-conglomerate Dentsu Aegis has acquired content marketing specialist John Brown Media for an undisclosed sum of money. John Brown Media was established in 1987 and has 225 staff throughout its London headquarters and offices in South Africa, Hong Kong and Dubai. While the agency initially made its name producing magazines for a number of high profile retail clients, it has made solid advances in the digital space, where it offers digital publishing, content management, website strategy, SEO, SEM and digital media buying services. According to a press release issued by Dentsu Aegis, John Brown Media will...

  • Ornico snaps up Fuseware to fuel African expansion

    Fuseware, the digital analytics agency tracking South Africa's social media landscape, has been acquired by local media and analytics company Ornico for an undisclosed sum. By leveraging Fuseware's expertise, Ornico now plans to further sink its cross-channel media monitoring services deeper into the continent. Established in 1984 as a company that monitored television advertising, Ornico has grown organically and expanded beyond South Africa. In 2008 it opened up shop in Nigeria which was followed by new offices in 2014 in Kenya and Ghana. “The acquisition has made Ornico a one-stop-shop for broadcast, print, digital and mobile monitoring and analysis,” said Ornico's...

  • 6 marketing hacks all entrepreneurs should have in their pockets

    Marketing -- and more to the point -- digital marketing budgets still frighten a lot of people. Especially entrepreneurs who are grappling with how to translate from their personal brand through to a business brand. Here are six digital marketing hacks that I find exceptionally useful when trying to understand where to focus my attention when planning digital marketing campaigns. 1. Blog – And Then Blog Some More Content has become the lifeblood of any marketing campaign! Without truly great content you can have the best SEO team in the world tweaking the structure of your site until the cows come home...

  • Stitch Video: unlocking Africa’s growing video ad industry

    Having been behind the launch of one of the first video ad exchanges, Adap.tv -- which was then later acquired by AOL for over US$400-million -- Chris Smith has a strong background in video products and solutions. Today, with South African serial entrepreneur Vinny Lingham on board as advisor, the startup founder is looking to Africa's growing video market as the next big thing. Ventureburn sat down with Smith from Stitch Video to talk about how an American came to set up a startup at the very tip of Africa. Stitch offers a programmatic ad platform that connects video publishers and...