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Advertising & Marketing

  • Top tips on how your startup can attract the right clients

    Building and maintaining a client base is an on-going, and often full time job; particularly for startups that are finding their feet and testing the waters in their industry. A report released by PwC earlier this year on South Africa's emerging companies found that 22% of entrepreneurs find having access to markets and customers as their primary challenge. Here are a few top tips on how your startup can attract the right clients: Find the sweet spot The first step is to determine how many clients you can service without spreading yourself too thin. Try stick to the old adage of under...

  • 10 ways to make your startup’s workforce happier

    If your employees enjoy high levels of job satisfaction, you’ll have a competitive edge in the market. It’s easier to retain happier employees than disgruntled ones, which can help you drive down the costs of recruitment and training. People who are satisfied in their jobs also tend to be more productive and motivated, which can help boost company performance and improve customer service. Many companies imagine that the elusive concept of job satisfaction is largely or even mostly about money. But even though there are a few people who work purely for financial reward, most employees also look for purpose, achievement...

  • Building customer loyalty in online retailing – a primer

    One of the toughest challenges that ecommerce businesses and online retailers face is earning customer loyalty. A face to face interaction at a brick and mortar store has a far higher chance of building a real connection with a customer than a fleeting online interaction does. Smart etailers and entrepreneurs realise that their customers are central to their success, and it is important to build a lifelong relationship with them. They also understand that earning their customers’ loyalty is no cakewalk and comes only with giant doses of ecommerce wizardry (cue Amazon). Developing a user interface that exceeds expectations, offering...

  • Disruptive startups: you’re the thing big companies fear most

    You may think your startup idea is crazy, but it could be keeping established business owners up all night. According to the 2015 EMEA Crisis Survey, companies expected “new and innovative business models entering their sector” to be a disruption they will face in the next six to twelve months. On October 20, global public relations and communications firm Burson-Marsteller released its crisis survey, which was conducted with Enterprise and SME companies. Over the past 12 months, the so-called innovation crisis with “disruptive innovators” placed second to “controversial company developments,” which showed startups were gaining momentum in their respective markets. These points were...

  • A dummy’s guide to why reporting is essential for your online startup

    These days most small businesses know that they need a website. Some also realise the importance of email marketing and social media in marketing their business to their target audience. However, not all small businesses realise the importance of tracking the activity on their website and social networks, and how it can help them to save money and grow their business. Brands have access to an incredible number of resources offering free insights about their website traffic, social media and email marketing. Utilising this data and more specifically, real-time data, has become a reality in the day-to-day running of a...

  • 6 important things we learned from PwC’s emerging companies survey

    Multinational professional services network Price Waterhouse Cooper has released the results of its emerging companies survey. The survey, which forms part of a wider body of research, aimed to explore the challenges and opportunities facing emerging companies in South Africa in the current environment. The survey focused on "emerging companies" in all industries, progressing through the early/incubation and intermediate/acceleration phases of the business life cycle. It includes companies from early stage (those making less that R1-million in revenue per annum) to approximately R100-million revenue per annum and between one and ten years in age. The survey had 743 participants,...

  • Daddy’s Deals site boasts 400k subscribers, offers website space to advertisers

    South Africa's daily deals website Daddy's Deals now offers local brands the ability to advertise directly to its extensive audience of nearly half-a-million newsletter subscribers a week. At present, the offer is limited to only twelve companies per year, which means only one will be featured per month. The selected company will be provided with banners, buttons, and tabs on the Daddy's Deals website. These will appear on each and every page and will drive viewers to the main offer page of the company. In addition to the website exposure, offers will also be advertised through regular and special mailers to...

  • 13 things I wish I’d known before starting a startup

    I have been blessed to own several businesses in my time, working across industries and sectors, from sports to hospitality and property development. I have a family of entrepreneurs. My mother has a financial planning business, my dad had a recruitment business, my uncle owns a large logistics company and family in Australia own retail stores and supermarkets. So the path to becoming an entrepreneur was a relatively easy decision and was met with loads of support and encouragement. Here are 13 things I’ve learnt along the way that will hopefully save you some time and a lot of heartache: Equip Yourself...

  • Digital marketing is crucial for startups if they’re to punch above their weight

    For most entrepreneurs and owners of small businesses, the realm of the internet, social media and digital marketing is a world that is the sole preserve of big businesses with deep pockets. Nothing could be further from the truth however; digital marketing is for everyone, especially small businesses that have a product or service that is attractive to a customer base situated outside of their physical space. The internet allows small businesses to tap into global knowledge and networks, and provides a major step towards guaranteeing the sustainability of businesses. The internet also allows small businesses to tap into...

  • Springleap’s Trevor Wolfe talks agencies, startups, and pivots [Q&A]

    For a long time now the line between startups and agencies has been blurring. With tech and product becoming so incorporated into daily operations and often determining revenues, it's not unusual to see a startup act like an agency or the other way around. South Africa's Springleap fits the bill of a startup-turned-agency rather well. While the company started out as a platform crowdsourcing T-shirt designs, it recently pivoted to leverage its global community of 800 000 creatives to fulfill other agency needs. It was during this time of flux that Springleap got US marketing expert Trevor Wolfe to come on board as marketing...