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Advertising & Marketing

  • Ornico snaps up Fuseware to fuel African expansion

    Fuseware, the digital analytics agency tracking South Africa's social media landscape, has been acquired by local media and analytics company Ornico for an undisclosed sum. By leveraging Fuseware's expertise, Ornico now plans to further sink its cross-channel media monitoring services deeper into the continent. Established in 1984 as a company that monitored television advertising, Ornico has grown organically and expanded beyond South Africa. In 2008 it opened up shop in Nigeria which was followed by new offices in 2014 in Kenya and Ghana. “The acquisition has made Ornico a one-stop-shop for broadcast, print, digital and mobile monitoring and analysis,” said Ornico's...

  • 6 marketing hacks all entrepreneurs should have in their pockets

    Marketing -- and more to the point -- digital marketing budgets still frighten a lot of people. Especially entrepreneurs who are grappling with how to translate from their personal brand through to a business brand. Here are six digital marketing hacks that I find exceptionally useful when trying to understand where to focus my attention when planning digital marketing campaigns. 1. Blog – And Then Blog Some More Content has become the lifeblood of any marketing campaign! Without truly great content you can have the best SEO team in the world tweaking the structure of your site until the cows come home...

  • Stitch Video: unlocking Africa’s growing video ad industry

    Having been behind the launch of one of the first video ad exchanges, Adap.tv -- which was then later acquired by AOL for over US$400-million -- Chris Smith has a strong background in video products and solutions. Today, with South African serial entrepreneur Vinny Lingham on board as advisor, the startup founder is looking to Africa's growing video market as the next big thing. Ventureburn sat down with Smith from Stitch Video to talk about how an American came to set up a startup at the very tip of Africa. Stitch offers a programmatic ad platform that connects video publishers and...

  • Realmdigital founder Wesley Lynch steps down as CEO to concentrate on Snapplify

    Realmdigital founder Wesley Lynch has stepped down as CEO the company confirmed in a statement today. The news comes shortly in the wake of AngelHub and former FNB CEO Michael Jordaan leading an investment round into Lynch's e-publishing startup Snapplify. While Lynch will remain onboard as chairman of the agency he founded 16 years ago, his energies will now shift to Snapplify, where he remains CEO. "The timing is right, for both companies, for this strategic leadership shift," Lynch said in the statement. "Realmdigital is expanding more rapidly than ever and the opportunities for growth are plentiful, which...

  • Terragon Group: Africa’s mobile startups should look to new monetisation channels

    From payment solutions like M-pesa, SnapScan and FlickPay to unique entertainment solutions like Bozza and medical solutions like the Mobile Triage App, mobile technology presents unique opportunities for Africa's startups. One such opportunity is the mobile advertising space, which is why African-focused digital media company Terragon Group recently launched its latest unique mobile offering at the World Mobile Congress in Barcelona. In a Q&A with Terragon’s Group CEO Elo Umeh, he explained why Africa is such a peculiar market and why it's important to look for new monetisation channels. " has huge opportunities as well as unique challenges. However, the continent...

  • Webfluential, Retromedia join forces to accelerate global expansion

    Digital marketing outfits Webfluential and Retromedia are merging in a mission to help drive online brand awareness while furthering global expansion. Webfluential -- which will be housing staff members from both organisations in its South African offices -- links people who have strong social media presences with brands in order to boost online campaigns. Retromedia, on the other hand, shares its skills through its online research and analytics offering together with a focus on paid media. “This merger is in response to the market reality that influencer marketing and paid media are much more powerful, and secure stronger campaign results when combined....

  • 5 lessons you can learn from the omni-channel masters

    Try as you might to entice customers to download your app or visit you on the web, people don’t self-identify as online shoppers or mobile users. People shop in the way that’s most convenient for them at the time, whether that’s on their smartphone, tablet, or in a physical store. To get new customers and satisfy existing ones, you need to adopt smart omni-channel practices. An analysis by MasterCard found that omni-channel drives higher spending at retailers than online or in-store shopping alone, and brands that are optimising the customer experience across multiple channels are reaping the benefits. Sephora and Warby...

  • SA startup Monocle wants to boost companies’ online rep using big data

    Recently launched online marketing startup Monocle recently launched, aiming to give clients in-depth analysis of their online personas by using big data. Monocle is described as taking big data -- that confusing mass of computationalised figures -- and turning it into smart data, which is information that can be easily understood and so used to make real-world business decisions. “It is only when you see how your brand is performing online -- where exactly it is flying and where exactly it is falling -- that you can adjust your online strategy for maximum impact,” says Monocle CEO Steve Gardner. The online...

  • GeoMall wants to use the Internet of Things to make shopping a breeze

    Malls are crowded spaces. Filled with screaming babies, flashy ads and squeaky shopping trolleys, finding that right pair of jeans on sale can be a real mission. And grabbing the attention of an average roaming customer is a huge challenge for retailers. Unlike a few online shopping outlets, a new app called GeoMall is not trying to replace the shopping centre. Instead it's gearing up to implement a new technology to make the shopping experience more seamless and fruitful. By using pieces of hardware called iBeacon, GeoMall founder Thabang Mashiloane says that he's found a way to leverage the much-talked about power of...

  • 16 growth hacking tools that can give your startup a boost online

    Growth hacking, a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, was pioneered by tech startups and remains ideally suited them. These are businesses, after all, that don’t necessarily have wads of cash to throw at marketing squads. However, one thing they do tend to have is a team of tech-savvy members who are eager to overcome challenges. While building your own tool to overcome online marketing challenges is actually the ideal, there are plenty of easy-to-use tools out there, many of them freely available. Validate your product First off, you’ll probably want to...