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Advertising & Marketing

  • Dare to dream, dare to fail: 4 lessons from Adelaide Potgieter’s MadWorld

    South African entrepreneur and the founder of creative agency group MadWorld, Adelaide Potgieter, is very daring. In between rocky roads of the past, vulnerabilities, she's over the years managed to turn a R1 500 investment into a R60-million company by daring to dream. This was the message that was left at Startup Grind Cape Town this month, with the ever so enchanting, Potgieter, as the honoured guest. As always, the event was buzzing with highly ambitious, excited entrepreneurs hungry for knowledge, and managed to live up to its hype as the South African entrepreneur revealed her secrets to success. 1. Drive...

  • Ventureburn presents: the beginner’s guide to growth hacking

    The term growth hacking has been thrown around for a while now. Well, pretty much since 2010 when it was coined by Sean Ellis at the TechCrunch Disrupt conference. Despite having been around for five years now though, it seems that there is still a lot of confusion around exactly what a growth hacker is. Simply put, a growth hacker is an individual whose sole focus is around growth. Growth at all costs. Every action and every strategic or tactical decision is centred on growth. Growth hackers are not necessarily marketers; nor are they better than marketers (as I have...

  • Dentsu Aegis’ John Brown buyout shows how the digital agency model is changing

    Global advertising mega-conglomerate Dentsu Aegis has acquired content marketing specialist John Brown Media for an undisclosed sum of money. John Brown Media was established in 1987 and has 225 staff throughout its London headquarters and offices in South Africa, Hong Kong and Dubai. While the agency initially made its name producing magazines for a number of high profile retail clients, it has made solid advances in the digital space, where it offers digital publishing, content management, website strategy, SEO, SEM and digital media buying services. According to a press release issued by Dentsu Aegis, John Brown Media will...

  • 4 ways aspiring millennial entrepreneurs can break down barriers

    The entrepreneurial leap looks a lot different for today’s young professionals. While most baby boomers don’t see entrepreneurship as a way to make a quick buck, millennials have watched their peers -- people like Mark Zuckerberg and Evan Spiegel -- do just that. They make it seem like every code-slinging 20-something has millions of dollars at his fingertips. That could be why more than half of all millennials recently surveyed in the US said they wanted to become entrepreneurs. Despite that desire, however, the number of private business owners under age 30 is the lowest it has been in 24...

  • Ornico snaps up Fuseware to fuel African expansion

    Fuseware, the digital analytics agency tracking South Africa's social media landscape, has been acquired by local media and analytics company Ornico for an undisclosed sum. By leveraging Fuseware's expertise, Ornico now plans to further sink its cross-channel media monitoring services deeper into the continent. Established in 1984 as a company that monitored television advertising, Ornico has grown organically and expanded beyond South Africa. In 2008 it opened up shop in Nigeria which was followed by new offices in 2014 in Kenya and Ghana. “The acquisition has made Ornico a one-stop-shop for broadcast, print, digital and mobile monitoring and analysis,” said Ornico's...

  • 6 marketing hacks all entrepreneurs should have in their pockets

    Marketing -- and more to the point -- digital marketing budgets still frighten a lot of people. Especially entrepreneurs who are grappling with how to translate from their personal brand through to a business brand. Here are six digital marketing hacks that I find exceptionally useful when trying to understand where to focus my attention when planning digital marketing campaigns. 1. Blog – And Then Blog Some More Content has become the lifeblood of any marketing campaign! Without truly great content you can have the best SEO team in the world tweaking the structure of your site until the cows come home...

  • Stitch Video: unlocking Africa’s growing video ad industry

    Having been behind the launch of one of the first video ad exchanges, Adap.tv -- which was then later acquired by AOL for over US$400-million -- Chris Smith has a strong background in video products and solutions. Today, with South African serial entrepreneur Vinny Lingham on board as advisor, the startup founder is looking to Africa's growing video market as the next big thing. Ventureburn sat down with Smith from Stitch Video to talk about how an American came to set up a startup at the very tip of Africa. Stitch offers a programmatic ad platform that connects video publishers and...

  • Realmdigital founder Wesley Lynch steps down as CEO to concentrate on Snapplify

    Realmdigital founder Wesley Lynch has stepped down as CEO the company confirmed in a statement today. The news comes shortly in the wake of AngelHub and former FNB CEO Michael Jordaan leading an investment round into Lynch's e-publishing startup Snapplify. While Lynch will remain onboard as chairman of the agency he founded 16 years ago, his energies will now shift to Snapplify, where he remains CEO. "The timing is right, for both companies, for this strategic leadership shift," Lynch said in the statement. "Realmdigital is expanding more rapidly than ever and the opportunities for growth are plentiful, which...

  • Terragon Group: Africa’s mobile startups should look to new monetisation channels

    From payment solutions like M-pesa, SnapScan and FlickPay to unique entertainment solutions like Bozza and medical solutions like the Mobile Triage App, mobile technology presents unique opportunities for Africa's startups. One such opportunity is the mobile advertising space, which is why African-focused digital media company Terragon Group recently launched its latest unique mobile offering at the World Mobile Congress in Barcelona. In a Q&A with Terragon’s Group CEO Elo Umeh, he explained why Africa is such a peculiar market and why it's important to look for new monetisation channels. " has huge opportunities as well as unique challenges. However, the continent...

  • Webfluential, Retromedia join forces to accelerate global expansion

    Digital marketing outfits Webfluential and Retromedia are merging in a mission to help drive online brand awareness while furthering global expansion. Webfluential -- which will be housing staff members from both organisations in its South African offices -- links people who have strong social media presences with brands in order to boost online campaigns. Retromedia, on the other hand, shares its skills through its online research and analytics offering together with a focus on paid media. “This merger is in response to the market reality that influencer marketing and paid media are much more powerful, and secure stronger campaign results when combined....