Advertising & Marketing

• Startup marketing: 7 ways to sell your startup with no budget

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  By Michelle Atagana: Managing Ed.
  Posted 2 April, 2013
  

  As a startup, trying to get your company in the minds of consumers and investors, life can be difficult. Chances are you have no money for marketing and no clue on how to make it happen. The best way to market anything is to make it an unavoidable brand. So your mission, should you choose to accept it, is to build a kick ass brand that is second to none. Because you have no money, you have to find a ...

• Ogilvy & Mather acquires a majority share in SA mobile marketing company

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  By Staff Reporter
  Posted 5 March, 2013
  

  This is big. Marketing giant Ogilvy & Mather South Africa (O&M SA) today announced that it has acquired a majority share in SA mobile marketing company, Strike Media Proprietary Limited. O&M SA says that the move is a significant step forward in developing its South African mobile marketing capability. Strike Media (Strike) who's client list includes Acer, Nokia and McDonald's, has a service portfolio that includes customised mobile campaigns, payment services, business solutions and consulting. The company is headquartered in Cape ...

  Topics: acquisitions

• The opposite test: how to tell if your business is worth talking about

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  By Dave Duarte
  Posted 11 January, 2013
  

  The way most businesses talk about their advantages is so boring. How many companies are "the best", "faster", "biggest", "most trusted", and so on? These vague adjectives that we use to describe our businesses are meaningless and boring to customers, and they give no good reason to actually prefer your brand over another. If you'd like to craft a better differentiator, one that may even affect what you do and how you do it, then ask yourself: Are any of ...

• 3 key online marketing tips for startups

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  By Tech In Asia
  Posted 3 December, 2012
  

  If you are building a consumer internet business, you have probably spent 90 percent of your time on product development, building a team, chasing funding, and defending your decision not to get a “real job” to your mother. If you are lucky, then you spent the other 10 percent getting some sleep. The one area of execution that I typically see startups least equipped to tackle is advertising. As I have written before, there is a dangerous and false notion that products ...

• Howzit MSN partners with Ad Dynamo to help brands advertise in Nigeria

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  By Staff Reporter
  Posted 19 October, 2012
  

  Howzit MSN is partnering with advertising network Ad Dynamo to monetise its growing traffic in Nigeria. The partnership allows brands to reach Nigerian consumers that frequent Howzit MSN properties. Ad Dynamo now serves more than a billion contextual ads per month across over 28 000 websites. The South African ad-serving company has an extensive footprint in Africa, which made it an attractive partner for Howzit MSN. Howzit MSN, owned by Kagiso New Media, is one of South Africa's largest Web ...

• WPP wants a slice of Native? [RUMOUR]

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  By Stuart Thomas: Senior reporter
  Posted 17 September, 2012
  

  Memeburn sources can reveal that the world’s largest advertising and PR conglomerate WPP has been sniffing around high-profile digital agency Native with a view to buying it. A source close to Memeburn says a deal between the two companies is in the works and should be completed soon. When we approached Native MD Jarred Cinman for comment however, he denied that any acquisition deal was in the works. “I don’t know where you’re getting that information from, but it’s absolutely ...

• WPP’s buying spree shows a thirst for digital marketing startups

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  By Tom Foremski: In Silicon Valley
  Posted 31 August, 2012
  

  WPP, the world's largest advertising and marketing group, is on a buying spree, reports the Financial Times. Who says there is no M&A any more? WPP made no fewer than 40 acquisitions, in 21 countries, in the first half of 2012. That is nearly two a week. ... WPP is already the world's biggest advertising agency. It intends to get bigger still. As Sir Martin points out, half its business -- emerging markets, digital -- did not exist a decade ago. Ed: One ...

• Marketing opt-out list TrustFabric rockets to 305 000 users

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  By Staff Reporter
  Posted 8 August, 2012
  

  In the fight against spam, TrustFabric, South Africa's first independently run direct marketing opt-out list is getting traction, having now grown to 305 000 users. The Consumer Protection Act (CPA) gives South Africans the right to block direct marketing by adding their contact details to an opt-out list, but an official national opt-out list is yet to be appointed. The free TrustFabric service, launched in 2011, hopes to become the official national opt-out list, which would see direct marketing companies become ...

• WPP Digital acquires majority stake in SA born digital marketer Acceleration

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  By Martin Carstens: Senior reporter
  Posted 27 July, 2012
  

  Acceleration, a South African born digital marketing technology company, has announced that it has entered into an agreement to be part of the WPP Digital, the digital arm of WPP, the international marketing communications company. Acceleration was founded in 1999 by Stephan Pretorius and has grown into a global business with offices in London, New York, Dubai, Johannesburg, Buenos Aires and Cape Town. Acceleration will operate as an independent and standalone business within WPP Digital and will architect, implement and orchestrate ...

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