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Advertising & Marketing

  • Trend watching, market intelligence and research online portal TREND. launches

    TREND., launched last week, will track and publish consumer data and trends across the media, advertising and marketing communications industry. Visitors can look forward to original, in-depth trend reports combining local and international research contextualised for the South African market with interviews with thought leaders and experts. The trend watching, market intelligence and research online portal is the brainchild of industry editors and publishers, Louise Marsland and Herman Manson. TREND. is a free resource and is targeted at the media, as well as the advertising and marketing communications industry. Regarding content on TREND., expect to find consumer and media...

  • Howzit MSN partners with Ad Dynamo to help brands advertise in Nigeria

    Howzit MSN is partnering with advertising network Ad Dynamo to monetise its growing traffic in Nigeria. The partnership allows brands to reach Nigerian consumers that frequent Howzit MSN properties. Ad Dynamo now serves more than a billion contextual ads per month across over 28 000 websites. The South African ad-serving company has an extensive footprint in Africa, which made it an attractive partner for Howzit MSN. Howzit MSN, owned by Kagiso New...

  • WPP wants a slice of Native? [RUMOUR]

    Memeburn sources can reveal that the world’s largest advertising and PR conglomerate WPP has been sniffing around high-profile digital agency Native with a view to buying it. A source close to Memeburn says a deal between the two companies is in the works and should be completed soon. When we approached Native MD Jarred Cinman for comment however, he denied that any acquisition deal was in the works. “I don’t know where you’re getting that information from, but it’s absolutely not true,” he said. “Look, in this industry people are always going to talk to each other, but...

  • 5 thoughts on writing great press releases

    Michelle and I attended a Silicon Cape event this week where Sarah Rice shared her experiences as a public relations consultant for rock-star companies like personal finance management site 22seven and African instant messaging giant Mxit. Rice sowed valuable advice on relationships between startups and the media onto a hotbed of Cape Town’s bright up-and-coming startups and a lot of what was said resonated with me, especially the part that affects my job the most, communication with startups. The communication usually starts in the form of a press release. We love press releases. Learning about new companies and tracking their...

  • WPP’s buying spree shows a thirst for digital marketing startups

    WPP, the world's largest advertising and marketing group, is on a buying spree, reports the Financial Times. Who says there is no M&A any more? WPP made no fewer than 40 acquisitions, in 21 countries, in the first half of 2012. That is nearly two a week. ... WPP is already the world's biggest advertising agency. It intends to get bigger still. As Sir Martin points out, half its business -- emerging markets, digital...

  • Every company is a media company

    For many years I've been saying that every company is a media company and writing about what that means, as well as its importance to business. At first people were puzzled by that statement but these days it is much better understood. Its importance has increased tremendously and it is now fueling multi-million dollar acquisitions. This week, Fleishman Hillard, one of the world's largest PR firms, and GMR Marketing acquired Amos Content Group in...

  • Marketing opt-out list TrustFabric rockets to 305 000 users

    In the fight against spam, TrustFabric, South Africa's first independently run direct marketing opt-out list is getting traction, having now grown to 305 000 users. The Consumer Protection Act (CPA) gives South Africans the right to block direct marketing by adding their contact details to an opt-out list, but an official national opt-out list is yet to be appointed. The free TrustFabric service, launched in 2011, hopes to become the official national opt-out...

  • 3 little known (but effective) tools for understanding your user

    If you're like me, you've always been fascinated by startups but not sure how to go about actually starting one up. At the beginning of this year I noticed a gap in the online market and started working on filling it by creating an online novel-writing programme for people who really want to write a novel, but don't know how to start it. I've been working for a large corporate in South Africa and in the Netherlands, so it's been fairly eye opening having to do things myself (not having a team of people to execute on things for me),...

  • WPP Digital acquires majority stake in SA born digital marketer Acceleration

    Acceleration, a South African born digital marketing technology company, has announced that it has entered into an agreement to be part of the WPP Digital, the digital arm of WPP, the international marketing communications company. Acceleration was founded in 1999 by Stephan Pretorius and has grown into a global business with offices in London, New York, Dubai, Johannesburg, Buenos Aires and Cape Town. Acceleration will operate as an independent and standalone business within...