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Advertising & Marketing

  • Marketing opt-out list TrustFabric rockets to 305 000 users

    In the fight against spam, TrustFabric, South Africa's first independently run direct marketing opt-out list is getting traction, having now grown to 305 000 users. The Consumer Protection Act (CPA) gives South Africans the right to block direct marketing by adding their contact details to an opt-out list, but an official national opt-out list is yet to be appointed. The free TrustFabric service, launched in 2011, hopes to become the official national opt-out...

  • 3 little known (but effective) tools for understanding your user

    If you're like me, you've always been fascinated by startups but not sure how to go about actually starting one up. At the beginning of this year I noticed a gap in the online market and started working on filling it by creating an online novel-writing programme for people who really want to write a novel, but don't know how to start it. I've been working for a large corporate in South Africa and in the Netherlands, so it's been fairly eye opening having to do things myself (not having a team of people to execute on things for me),...

  • WPP Digital acquires majority stake in SA born digital marketer Acceleration

    Acceleration, a South African born digital marketing technology company, has announced that it has entered into an agreement to be part of the WPP Digital, the digital arm of WPP, the international marketing communications company. Acceleration was founded in 1999 by Stephan Pretorius and has grown into a global business with offices in London, New York, Dubai, Johannesburg, Buenos Aires and Cape Town. Acceleration will operate as an independent and standalone business within...