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Advertising & Marketing

  • Domestic cleaning startup SweepSouth sweeps in R10m

    Jacques Coetzee contributed to this article. Cape Town-based on-demand cleaning service SweepSouth has announced a new R10-million round of funding. This follows a thrilling 2015 which was filled with impressive company growth as well as recognition by one of Silicon Valley's most prestigious accelerators. The new round comes from First Rand Group and Jobs Fund's capitalised Vumela Fund, which is managed by FNB and Edge Growth, as well as Newton Partners, owned by Vinny Lingham and Llew Claasen. In October 2014, SweepSouth was the winning pitch at the SiMODiSA Startup SA conference. In April 2015, it went on to secure seed funding...

  • UAE property startup pulls in $20m investment round

    UAE-based property portal Bayut has announced the completion of a US$20-million Series C funding round, building on the US$9-million Series B round it secured towards the end of 2015. According to a press release sent to Ventureburn, the funding comes from the company's existing investors, a fund which focuses on frontier and emerging markets with over US$ 1 billion in assets under management. The investment has gone into Bayut’s parent company Emerging Markets Property Group (EMPG), formerly Zamzama Property Group, which also controls Pakistani property play Zameen.com. According to Bayut CEO Haider Ali Khan, the funding round will be used...

  • The Creative Counsel incubator to support transformation in SA

    South Africa's largest advertising and marketing agency The Creative Counsel (TCC) has launched an incubator to support transformation in the industry. Five black-owned startups in media, marketing, digital, mobile industries will be supported and mentored by the agency's management team. In a recent press release, co-CEO of TCC Ran Neu-Ner notes that the group will not take equity in participating businesses. “We believe successful black-owned businesses are the true measure of transformation. For as long as the advertising industry continues to find sophisticated methods of fronting and recycling the few black managers in the industry, economic transformation will not be achieved,”...

  • 6 actionable social media tips for startups

    Social media marketing has become an integral part of most companies’ marketing strategy. Gone are the days when it was considered an optional activity. In fact, it has gone on to become key to building a brand’s awareness and reputation. Social media is also considered an effective medium for distributing content and generating leads. One of the best things about social media marketing is that it is affordable and even startups with small budget can make the most of it. According to Rocketpost, 40% of people spend more time socialising on social media rather than having face-to-face interactions. If you’re smart,...

  • 20 successful years of backing independent news — Q&A with MDIF’s Mohamed Nanabhay

    The media world has seen major disruptions since the advent of the web, especially when it comes to social media and mobile. While there are a handful of publications and platforms reaping the profits, most are struggling to keep their heads above water. This pressure is especially felt by companies that face unfavourable economic or political conditions, where government often use the internet as a tool for censorship, espionage and control of information. Yet, in this state of transformation, the MDIF (Media Development Investment Fund) recently had its 20th anniversary, celebrating a total of US$133.6-million invested in 108 independent news...

  • Top tips on how your startup can attract the right clients

    Building and maintaining a client base is an on-going, and often full time job; particularly for startups that are finding their feet and testing the waters in their industry. A report released by PwC earlier this year on South Africa's emerging companies found that 22% of entrepreneurs find having access to markets and customers as their primary challenge. Here are a few top tips on how your startup can attract the right clients: Find the sweet spot The first step is to determine how many clients you can service without spreading yourself too thin. Try stick to the old adage of under...

  • 10 ways to make your startup’s workforce happier

    If your employees enjoy high levels of job satisfaction, you’ll have a competitive edge in the market. It’s easier to retain happier employees than disgruntled ones, which can help you drive down the costs of recruitment and training. People who are satisfied in their jobs also tend to be more productive and motivated, which can help boost company performance and improve customer service. Many companies imagine that the elusive concept of job satisfaction is largely or even mostly about money. But even though there are a few people who work purely for financial reward, most employees also look for purpose, achievement...

  • Building customer loyalty in online retailing – a primer

    One of the toughest challenges that ecommerce businesses and online retailers face is earning customer loyalty. A face to face interaction at a brick and mortar store has a far higher chance of building a real connection with a customer than a fleeting online interaction does. Smart etailers and entrepreneurs realise that their customers are central to their success, and it is important to build a lifelong relationship with them. They also understand that earning their customers’ loyalty is no cakewalk and comes only with giant doses of ecommerce wizardry (cue Amazon). Developing a user interface that exceeds expectations, offering...

  • Disruptive startups: you’re the thing big companies fear most

    You may think your startup idea is crazy, but it could be keeping established business owners up all night. According to the 2015 EMEA Crisis Survey, companies expected “new and innovative business models entering their sector” to be a disruption they will face in the next six to twelve months. On October 20, global public relations and communications firm Burson-Marsteller released its crisis survey, which was conducted with Enterprise and SME companies. Over the past 12 months, the so-called innovation crisis with “disruptive innovators” placed second to “controversial company developments,” which showed startups were gaining momentum in their respective markets. These points were...

  • A dummy’s guide to why reporting is essential for your online startup

    These days most small businesses know that they need a website. Some also realise the importance of email marketing and social media in marketing their business to their target audience. However, not all small businesses realise the importance of tracking the activity on their website and social networks, and how it can help them to save money and grow their business. Brands have access to an incredible number of resources offering free insights about their website traffic, social media and email marketing. Utilising this data and more specifically, real-time data, has become a reality in the day-to-day running of a...