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Advertising & Marketing

  • 6 important things we learned from PwC’s emerging companies survey

    Multinational professional services network Price Waterhouse Cooper has released the results of its emerging companies survey. The survey, which forms part of a wider body of research, aimed to explore the challenges and opportunities facing emerging companies in South Africa in the current environment. The survey focused on "emerging companies" in all industries, progressing through the early/incubation and intermediate/acceleration phases of the business life cycle. It includes companies from early stage (those making less that R1-million in revenue per annum) to approximately R100-million revenue per annum and between one and ten years in age. The survey had 743 participants,...

  • Daddy’s Deals site boasts 400k subscribers, offers website space to advertisers

    South Africa's daily deals website Daddy's Deals now offers local brands the ability to advertise directly to its extensive audience of nearly half-a-million newsletter subscribers a week. At present, the offer is limited to only twelve companies per year, which means only one will be featured per month. The selected company will be provided with banners, buttons, and tabs on the Daddy's Deals website. These will appear on each and every page and will drive viewers to the main offer page of the company. In addition to the website exposure, offers will also be advertised through regular and special mailers to...

  • 13 things I wish I’d known before starting a startup

    I have been blessed to own several businesses in my time, working across industries and sectors, from sports to hospitality and property development. I have a family of entrepreneurs. My mother has a financial planning business, my dad had a recruitment business, my uncle owns a large logistics company and family in Australia own retail stores and supermarkets. So the path to becoming an entrepreneur was a relatively easy decision and was met with loads of support and encouragement. Here are 13 things I’ve learnt along the way that will hopefully save you some time and a lot of heartache: Equip Yourself...

  • Digital marketing is crucial for startups if they’re to punch above their weight

    For most entrepreneurs and owners of small businesses, the realm of the internet, social media and digital marketing is a world that is the sole preserve of big businesses with deep pockets. Nothing could be further from the truth however; digital marketing is for everyone, especially small businesses that have a product or service that is attractive to a customer base situated outside of their physical space. The internet allows small businesses to tap into global knowledge and networks, and provides a major step towards guaranteeing the sustainability of businesses. The internet also allows small businesses to tap into...

  • Springleap’s Trevor Wolfe talks agencies, startups, and pivots [Q&A]

    For a long time now the line between startups and agencies has been blurring. With tech and product becoming so incorporated into daily operations and often determining revenues, it's not unusual to see a startup act like an agency or the other way around. South Africa's Springleap fits the bill of a startup-turned-agency rather well. While the company started out as a platform crowdsourcing T-shirt designs, it recently pivoted to leverage its global community of 800 000 creatives to fulfill other agency needs. It was during this time of flux that Springleap got US marketing expert Trevor Wolfe to come on board as marketing...

  • 50 of South Africa’s top ecommerce sites

    South African ecommerce technology provider uAfrica has announced the top 50 ecommerce sites for the 2015 eCommerce Awards. According to a press release sent to Ventureburn, the top 50 sites were whittled down from 200 entrants, with the sites evaluated on aspects such as design, mobile functionality, checkout process, customer care and delivery, amongst others. The awards, now in their 10th year, aim to "recognise and reward those South African websites that have demonstrated excellence in their use of the Internet as a platform for commerce". Read more: uAfrica’s ecommerce awards celebrates 10th year anniversary “It is interesting to see...

  • 8 tips for marketing your startup on a shoestring budget

    While success has many fathers, failure is considered as an orphan. Sailing your entrepreneurial stint to success has its own challenges. Most startups fail within their first two years of operation. Of those, 75% fail due to pre-mature scaling. This means that startup companies spend too much money on aspects such as marketing, hiring and so on before the business has secured further sources of financing. As an entrepreneur, I have seen many failures. At the same time I have managed to sail a couple of projects to the top, the toughest of which was Pakistani.pk. I have been able to...

  • What can brand researchers learn from startups?

    Startups are trending. But it’s not only because they’re seen as cool. Rather, it’s their ability to go from an idea or concept to a fully-working product so quickly. When you adopt lean principles, you can start to see the flow from concept to draft to execution and, most importantly, the process of testing and improving a product or service. Brand researchers are catching on. In today’s diverse consumer market where consumers are more powerful and well-informed than ever before, the ability to trial their campaign, product or service in a manner that's open to change holds huge potential. This might feel...

  • 5 SEO trends every entrepreneur needs to know about

    If you look back on the SEO industry from 2011 to 2014, you will see remarkable changes not only in content strategy but in digital marketing as well. But 2015 has seen some massive changes in the industry. Entrepreneurs can doe serious good for their businesses by adopting these top five SEO trends for 2015. 1. Say hello to social engagement optimisation Google, the largest search engine, has modified the algorithm to fetch more original and user-need-based content from unlimited data uploaded on it every day. Different factors contribute to make the content original including social media. Google has also modified its...

  • Have you got the brains to be an entrepreneur?

    I would like you to do a small quiz built by a person I admire a lot: Dan Ariely, the behavioural scientist. The quiz was designed to assess one's ability to make government policy and take corporate decisions. But I believe it is at least as appropriate to assess your ability to be an entrepreneur. Here's the deal: Take this Dan Ariely quiz. When you finish, read Dan's feedback. Return to this page and get some insight on its relevance to entrepreneurs and startups. How did you do? Did you get the right answer (ie an increasing sequence of numbers) or did...