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Advertising & Marketing

  • 50 of South Africa’s top ecommerce sites

    South African ecommerce technology provider uAfrica has announced the top 50 ecommerce sites for the 2015 eCommerce Awards. According to a press release sent to Ventureburn, the top 50 sites were whittled down from 200 entrants, with the sites evaluated on aspects such as design, mobile functionality, checkout process, customer care and delivery, amongst others. The awards, now in their 10th year, aim to "recognise and reward those South African websites that have demonstrated excellence in their use of the Internet as a platform for commerce". Read more: uAfrica’s ecommerce awards celebrates 10th year anniversary “It is interesting to see...

  • 8 tips for marketing your startup on a shoestring budget

    While success has many fathers, failure is considered as an orphan. Sailing your entrepreneurial stint to success has its own challenges. Most startups fail within their first two years of operation. Of those, 75% fail due to pre-mature scaling. This means that startup companies spend too much money on aspects such as marketing, hiring and so on before the business has secured further sources of financing. As an entrepreneur, I have seen many failures. At the same time I have managed to sail a couple of projects to the top, the toughest of which was Pakistani.pk. I have been able to...

  • What can brand researchers learn from startups?

    Startups are trending. But it’s not only because they’re seen as cool. Rather, it’s their ability to go from an idea or concept to a fully-working product so quickly. When you adopt lean principles, you can start to see the flow from concept to draft to execution and, most importantly, the process of testing and improving a product or service. Brand researchers are catching on. In today’s diverse consumer market where consumers are more powerful and well-informed than ever before, the ability to trial their campaign, product or service in a manner that's open to change holds huge potential. This might feel...

  • 5 SEO trends every entrepreneur needs to know about

    If you look back on the SEO industry from 2011 to 2014, you will see remarkable changes not only in content strategy but in digital marketing as well. But 2015 has seen some massive changes in the industry. Entrepreneurs can doe serious good for their businesses by adopting these top five SEO trends for 2015. 1. Say hello to social engagement optimisation Google, the largest search engine, has modified the algorithm to fetch more original and user-need-based content from unlimited data uploaded on it every day. Different factors contribute to make the content original including social media. Google has also modified its...

  • Have you got the brains to be an entrepreneur?

    I would like you to do a small quiz built by a person I admire a lot: Dan Ariely, the behavioural scientist. The quiz was designed to assess one's ability to make government policy and take corporate decisions. But I believe it is at least as appropriate to assess your ability to be an entrepreneur. Here's the deal: Take this Dan Ariely quiz. When you finish, read Dan's feedback. Return to this page and get some insight on its relevance to entrepreneurs and startups. How did you do? Did you get the right answer (ie an increasing sequence of numbers) or did...

  • 5 things small business should know to get started with Google Adwords

    About 10 years ago, if your business wasn’t listed in the Yellow Pages or a business directory, you were losing out on a lot of new business; especially if your competitors were listed. The Yellow Pages is a simple concept: the advertiser pays for an ad to be listed in a certain category and the consumer, when looking for a service, looks it up in the Yellow Pages and finds all the options in one place. They then have to choose a service provider based on the content of the ad, how it looks and what they offer. More...

  • Dare to dream, dare to fail: 4 lessons from Adelaide Potgieter’s MadWorld

    South African entrepreneur and the founder of creative agency group MadWorld, Adelaide Potgieter, is very daring. In between rocky roads of the past, vulnerabilities, she's over the years managed to turn a R1 500 investment into a R60-million company by daring to dream. This was the message that was left at Startup Grind Cape Town this month, with the ever so enchanting, Potgieter, as the honoured guest. As always, the event was buzzing with highly ambitious, excited entrepreneurs hungry for knowledge, and managed to live up to its hype as the South African entrepreneur revealed her secrets to success. 1. Drive...

  • Ventureburn presents: the beginner’s guide to growth hacking

    The term growth hacking has been thrown around for a while now. Well, pretty much since 2010 when it was coined by Sean Ellis at the TechCrunch Disrupt conference. Despite having been around for five years now though, it seems that there is still a lot of confusion around exactly what a growth hacker is. Simply put, a growth hacker is an individual whose sole focus is around growth. Growth at all costs. Every action and every strategic or tactical decision is centred on growth. Growth hackers are not necessarily marketers; nor are they better than marketers (as I have...

  • Dentsu Aegis’ John Brown buyout shows how the digital agency model is changing

    Global advertising mega-conglomerate Dentsu Aegis has acquired content marketing specialist John Brown Media for an undisclosed sum of money. John Brown Media was established in 1987 and has 225 staff throughout its London headquarters and offices in South Africa, Hong Kong and Dubai. While the agency initially made its name producing magazines for a number of high profile retail clients, it has made solid advances in the digital space, where it offers digital publishing, content management, website strategy, SEO, SEM and digital media buying services. According to a press release issued by Dentsu Aegis, John Brown Media will...

  • Ornico snaps up Fuseware to fuel African expansion

    Fuseware, the digital analytics agency tracking South Africa's social media landscape, has been acquired by local media and analytics company Ornico for an undisclosed sum. By leveraging Fuseware's expertise, Ornico now plans to further sink its cross-channel media monitoring services deeper into the continent. Established in 1984 as a company that monitored television advertising, Ornico has grown organically and expanded beyond South Africa. In 2008 it opened up shop in Nigeria which was followed by new offices in 2014 in Kenya and Ghana. “The acquisition has made Ornico a one-stop-shop for broadcast, print, digital and mobile monitoring and analysis,” said Ornico's...