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Ecommerce

  • Top ecommerce strategies for customer acquisition and retention

    In the last couple of years, we've seen a major shift in focus among ecommerce merchandising sites. Up until about the year 2011, most sites focused on new customer acquisition. Now, the focus has been diverted towards retaining their customers. A major reason for this change is the recession in the late '00s, which prompted many companies to make dramatic cuts to their marketing budget. Without an appropriate marketing budget needed to reach out to new customers, retail companies developed ways to keep the customers they already had. Additionally, the recession highlighted the frivolous method of trying to keep up...

  • Which ecommerce platform will do justice to your business plan?

    Startup wave has hit the world and given birth to various big and small ecommerce websites. Following this, everyone aspires to build Etsy like startup but they either lack software choices or knowledge of a multi-vendor script/system required to create an online store. The game is much simple for entrepreneurs who want to sell their own goods or services online as a normal ecommerce store will do for them. But, if it’s about launching a store like eBay & Etsy, you need to find out a startup friendly ecommerce solution (combined with multi-vendor features) first. There is plenty of...

  • French insurance giant buys into African ecommerce in $83m deal

    French insurance giant AXA has bought an eight percent stake in Africa Internet Group (AIG), one of the continent's largest ecommerce players. The deal is valued at €75-million (over US$83-million). According to Forbes, AXA will become the exclusive insurance provider for AIG, which includes the Nigerian-based Jumia and other ecommerce operations in Africa. Other AIG services include Kaymu, a leading online shopping community, as well as marketplaces in food delivery, travel, real estate, jobs and cars. Read more: Kenyan Hellofood users can now order KFC, Ocean Basket online “Internet is creating unparalleled opportunities for consumers and businesses in Africa to connect and do...

  • You can now buy stuff on RunwaySale using an RCS card

    This week RunwaySale announced a partnership with RCS, which means that its customers can buy goods from the online store using cards from the consumer finance group. Although RCS cards can be used at some 20 000 retail locations around the country, means that RCS cardholders will be able to buy online for the first time. "A while ago we identified that online retail was a fast growing market segment. We understood that this convenient form of shopping was on a sharp incline and presented a great business opportunity," says Regan Adams, COO of RCS. "So we developed...

  • Ecommerce Africa Confex aims to double in size, reflect industry growth

    Ecommerce Africa Confex is aiming to reflect the growth of the global industry and is aiming to be twice as big as it was during its inaugural 2015 event. The event, which kicks off at the Cape Town International Convention Centre on 17 February and runs until the 18th, has a speaker lineup which includes Internet Solutions founder Ronnie Apteker, Emilian Popa, Principle of Digital Growth Africa & Middle East, and Joe Falter, CEO and Founder of Hellofoods.com. This year the agenda will focus on four key themes: the e-volution of e-commerce, understanding the customer, the three P’s of...

  • Consistent visibility is key to better ecommerce experiences

    Online shopping is growing fast in South Africa, with recent research reports suggesting over one in five South Africans currently shop online, and between 48 and 70% expect to do so in the near future, with most of the local spend via local sites. PWC expects the value of online retail sales in South Africa to grow from R5.3 billion in 2014 to R9.5 billion by 2018. But as competition grows in the ecommerce arena, e-tailers must confront the issues that put shoppers off. According to the Mastercard 2015 Online Shopping Behaviour Study, security concerns are a major inhibitor...

  • Konga founder Sim Shagaya steps down as CEO

    Nigerian tech entrepreneur Sim Shagaya has announced he is stepping down as the CEO of Konga, which is one of Africa’s leading ecommerce companies. In an email sent to the company's staff, Shagaya said he is stepping down to assume the role of the chairman of the company’s board of directors. Former Konga COO Shola Adekoya has been appointed acting CEO, who will be in charge until in interim until the board has made a new appointment. Shagaya launched Konga in 2012 and has been in charge of the company since its inception. Under him, Konga grew to become one of...

  • Want to increase sales in 2016? Here are 5 mCommerce strategies you can’t ignore

    If you are planning to deploy mobile commerce in 2016, there are certain key elements that you will need to get right in order for this solution to work for you. The most important thing is that you must have an m-commerce strategy to guide your mobile commerce deployment. Without that, even the most basic kind of it, you are going to find it extremely difficult to compete in this fast growing ecommerce market segment. You just have to look at the stat in order to realise why m-commerce is too big to be ignored. For example, 80% of consumers...

  • Kenyan Hellofood users can now order KFC, Ocean Basket online

    Hellofood, the online food ordering and delivery service operated by Foodpanda, has announced that its Kenyan users can now order KFC and Ocean Basket from the service. In a press release, the company says the chains add to over 270 restaurants from which customers can order food across Nairobi and Mombasa on its online marketplace. "With full automation, the restaurant owners are able to monitor orders made, pending, shipped and cancelled through a seller centre portal," the company says, adding that all deliveries are made within an hour. Read more: Hellofood is now Rocket Internet’s fastest expanding venture Duncan Muchangi...

  • 7 reasons why customers are abandoning your mobile shopping cart

    Shopping cart abandonment rate has always been a big concern for ecommerce retailers, but the rise of m-commerce has given this crucial metric a whole new dimension. The average shopping cart abandonment rate falls around 68%, but for mobile it is a distressing 97%. Meaning, out of 100 filled carts, only three will turn into sales. More and more people are browsing products on their smartphones, but the stats clearly tell that they are far less inclined to make final purchase on mobile devices. Shopping cart is one of the major reasons why mobile users of certain sites abandon cart...