• BURN MEDIA
    • Memeburn
      Tech-savvy insight and analysis
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Motorburn
      Because cars are gadgets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Ecommerce

  • Can SA expect a boom in ecommerce?

    The ecommerce landscape in South Africa has historically been hampered by slow and expensive Internet access, but things are beginning to change for the better. And if you are in any doubt as to whether speed is important for an ecommerce website, consider the following observations on the effects of latency on user behaviour: Amazon found every 100ms of latency cost them 1% in sales. Google found an extra 0.5 seconds in search page generation time dropped traffic by 20%. Anyone running a South African website would be very familiar with the highly predictable dip in their web stats over weekends, indicating that...

  • Web forms: Get them right and make more money

    A web form is like a solid wall between you and your customer. The customer wants to buy your product. You want to sell your product. But in between there’s the form… and everyone hates filling in forms. Making your forms easier-to-use can have a dramatic effect on your company’s bottom line. Jared Spool has written about a form redesign that increased a company’s annual revenue by $300-million. At Flow Interactive we have seen as much as a 125% increase in conversion rates with better form design. And Google thinks form design projects will have a much larger return-on-investment (ROI)...

  • Not all traffic is created equal – a guide to ecommerce

    While recently preparing a report on the annual traffic to a large corporate website, I had many opportunities to pause and reflect on the nature of Internet traffic and the difficult job businesses have in procuring this traffic, holding on to it, channelling it in the right ways, and turning browsing into the business that will help the company increase profits and improve its bottom line. A successful online business transaction has so many variables -- some technological, but most human, that make the process of conversion less than an exact science. Web metrics have gone some way towards providing...

  • 5 tips about the e-commerce gold rush

    It’s a brave world out there for the intrepid that roll the dice in the hopes of cashing in on the ecommerce 2.0 goldmine. My business partner recently equated the advent of the internet as akin to just that – the great gold rush. Have you used internet banking recently? Did you order your groceries online? 10 years ago these simple tasks we take for granted every day as being “just there” did not exist. Think of the gold rush – sure, the prospectors mined away and some struck it rich, but around the miners and their industry, sprung...

  • Why PayPal sucks and Kwedit doesn’t

    One of the biggest factors, apart from bandwidth and audience size, that’s restricting the development of the internet and the emergence of startups in South Africa is the lack of a safe and convenient method for consumers to buy goods and services online. The recent announcement that PayPal have officially entered the country through a partnership with FNB could help to solve this problem, but it still comes at a price and only...

  • SA study: More people banking with their mobiles than PCs

    According to respected market research organisation World Wide Worx, the number of people banking from their cellphones has exceeded that of people banking from their PCs in South Africa. More than a quarter of bank customers are turning to their cellphones for services ranging from informational transaction types such as balance enquiries to financial transaction types which include account payments. This was one of the key findings from the consumer phase of the...

  • Survey claims 80% of SA users shop online

    A survey by Master Card claims that 80% of South African users are shopping online. CDs, DVDs and VCDs” emerged as the most sought after item category, with 58% of online shoppers saying that they frequently shopped for these items online. “Airline tickets” and “books and arts” emerged as the next most sought after items, with 45% of online shoppers saying that they had frequently shopped for these items in the three months prior...

  • SA bank claims 1-million mobile phone banking users

    Absa, the country's largest retail bank, says it's one of the first banks in the world to notch up a million cellphone banking customers, prompting it to call "2009 the year for Cellphone Banking". It was the first South African bank to introduce Cellphone Banking services in the year 2000. Absa says that over the last few years there has been a surge in uptake, with up to 5000 new clients registering for...

  • Scoop: New “Web 2.0” recruitment site launches in South Africa

    Here's a scoop for ya. I've just been alerted to what looks like a new and pretty serious "Web 2.0" entrant in the South African web market. www.employmint.co.za, the site owner claims, is a web 2.0 recruitment site "packed full of all the Web 2.0 goodness you can think of including mashups with Microsoft Virtual Earth, user generated content, AJAX / Atlas interface and more...". The way it works is quite novel....

  • The internet goes from free to fee

    The internet goes from free to fee By Matthew Buckland If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites. These are the web publishers who somehow managed to survive the dotcom crash by the silicon of their circuit boards, but have struggled to find solid business models -- this despite bringing in huge audiences...