If the headlines from a couple of months ago were anything to go by, Facebook commerce was as good as dead.
Major US players were shuttering their storefronts and in the words of one commentator, "the entire ecosystem was painted a very ugly colour". Thing is, we probably shouldn't be so quick to hammer the last nail into Fcommerce's coffin.
A number of the stores that failed said their people simply preferred shopping on their websites to their Facebook storefronts. ...