• Memeburn
      Tech-savvy insight and analysis
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Motorburn
      Because cars are gadgets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Online journalism

  • So retailers are now media companies… but is that a good thing?

    The retailer is now a publisher. And we see retailers rolling out multi-channel networks filled with original editorial content spanning everything from how-to videos and gift guides to new-technology primers and behind-the-scenes looks at popular movies. As Natalie Zmuda, writes on Ad Age: "The press corps at this year's Consumer Electronics Show may find themselves jostling for soundbytes and product demos on the Vegas strip with video crews from Best Buy. "Execs say the...