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Social media

  • ORM specialist Veribo makes a play for the South African market

    Spend enough time talking to companies about their online and social media efforts, and you'll start to realise just how important online reputation management is. And while there are plenty of tools available for people to use, there are instances where a specialised ORM provider can be useful. That's exactly what Veribo -- an ORM provider with offices in Tel-Aviv, London and now Cape Town -- will be hoping it can convince the South African market. "The South African market has been lacking a premium and globally recognised ORM offering for some time," says Ran Blayer, Global CEO...

  • Built in Africa: Seun Osewa on building Nigeria’s most popular site

    Built in Africa focuses on entrepreneurs, startups and technologies that are born on the continent and empower the continent's citizens. Online communities and discussion platforms are the cornerstone of the internet. In this second instalment of our "Built in Africa" series, we feature one of the most prominent online communities to come out of Africa -- Nairaland -- and its founder Seun Osewa. In Africa you don't really hear about forums or insanely popular platforms (which work like Reddit or Craig's List) that are built in Africa for an African market. Africans are active on forums, but those these are generally part of other...

  • Socialbakers gets $26M in Series C, to ‘define the future of marketing’

    One of the largest social media analytics companies, Socialbakers, has capped off a successful 12 months by securing US$26-million in Series C financing. The round was led by Index Ventures alongside existing investor Earlybird Venture Capital. The financing is one of the largest rounds for a social analytics company outside of North America. The money will go towards product development, as well as improving client support, sales and marketing in the USA and other markets around the world. Socialbakers' driving force is to become the "international standard" for how social media marketing is measured and optimised. It's gone a long...

  • You need rest: 6 tools to put your business on autopilot this holiday

    You need to relax. Your business... not so much. You can rest (only temporarily of course) while your company ploughs through the up-coming holiday season like the good workhorse it's meant to be. Undoubtedly these tools will serve as your little helpers through the season only and their overall effectiveness will range depending on how much your operations and workforce depend on the internet. Trello During the holidays, when most of the company (if not all) is separated, Trello will help you in being more efficient in allocating individual deadlines and keeping each other in check by seeing exactly who's...

  • 3 reasons why your ecommerce startup shouldn’t ignore LinkedIn

    Anyone with an entrepreneurial passion can start a business because startup and marketing costs have plummeted. All this is because of the internet. The internet has shrunk the world of commerce, making it possible to buy or sell goods from anywhere in the world. All one needs to create an ecommerce business is a computer and the fastest internet connection they can get their hands on. Marketing an online business While, of course, there are many aspects to running a startup -- marketing is one of the most crucial. Marketing itself can be subdivided into many areas, but one of the...

  • Zimbabwe’s new face of social entrepreneurialism — @263Chat

    For the past five years, entrepreneur and media mogul Trevor Ncube has advocated for a “Third Way” in Zimbabwean politics. Disillusioned and disappointed with Zimbabwe’s two largest political parties, Ncube envisions a grand political party, made up of the best men and women across the political divide, business community, and civil society. Ncube’s vision sadly remains unfulfilled in the political realm, but has gown roots in Zimbabwe’s budding social media world. Thirty-something accountant Nigel Mugamu (a.k.a. “SirNige”) has succeeded where political leaders have failed, by building a substantive policy forum, inclusive of Zimbabweans across geographic, ethnic and political...

  • Meet Social8er — a Social CV service for the recruitment industry

    At first glance you probably wouldn't think that there is money to be made off the unemployed. After all, no jobs means no money, right? For the most part perhaps, but the US$400 billion recruitment industry might beg to differ. Technology has the ability to eat into industry revenues and professional social network LinkedIn stands the best chance to take a bite out of the recruitment market. But for the most part, the industry is alive and well. With that amount of money, tapping into the recruitment market seems a good idea, but how exactly can a company do...

  • Entrepreneur? Here are three reasons why you need to be on LinkedIn

    Entrepreneurs drive most local economies -- not only do they provide jobs to the local community, but they also boost consumerism. This is one of the main reasons why the growth of an economy is directly related to the number of professionals starting their own venture. But it is surprising that many of them don’t use LinkedIn to promote their services. Many businesses fail to understand the principles of social media. They mostly use it as an extension of their PR and communication strategy. In a recent piece, Archana Venkat had discussed some key reasons why this was a challenge...

  • Crowdfunding: It’s more than just having an idea and collecting the money

    Thousands of great ideas flounder at the point where they need to become reality; when great thinkers and idea generators turn to the age-old problem of raising funds to kickstart their new ventures….too often they fail and give up. Getting investment is a whole different ball game to developing products and services. So when the idea of crowdfunding first emerged, (crowdsourced fund-raising) it was embraced by entrepreneurs like sweet words of love from Juliet to her Romeo. Surely this was it, the easy answer to getting enough capital to fund your idea from like-minded individuals, without having to do...

  • Here comes the flood: VC firms funding corporate media push into social media

    Somewhat lost in the news because of Google's acquisition of Motorola, Buddy Media, a New York startup raised US$54-million at a US$500-million valuation. Buddy Media helps corporations set up and run their presence on a wide range of social networks. From Buddy Media: We are in the midst of a massive shift online from a search and intent-based world to a social, people-based world. The last three years were about the consumer side of social platforms, as we watched Facebook, Zynga and Twitter grow exponentially. The next three years will be all about the enterprise side of social, and how companies engage and...