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Startups

  • New launch: Easy web publishing via Synthasite

    Well, well, well. The boys and girls from Incubeta -- the PPC marketing company -- have been busy. They've launched Synthasite. I'm a bit late on this, but hey I was down in Cape Town for the World Association of Papyrus and it kept me busy. Synthasite has already got some good reviews from a couple of major sites around the world, including Mashable and Read/Write web. (The Vinny marketing machine has...

  • 15 Startup Commandments

    Found this a good read, especially in the context of creating Amatomu.com. Got it off a Facebook group. The commandments 1. Your idea isn't new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more. 2. Stealth startups suck. You're not working on the Manhattan Project, Einstein. Get something out as quickly as possible and promote the hell out of it. 3. If...

  • Surviving the great dot.con

    As Google embraces the stock exchange, many dot.com kids are rubbing their hands with glee at what could signal a return of the good times. Matthew Buckland has been through dot.boom and dot.bomb and spent lots on expensive therapy to forget it all, but here he reminisces. (more…)

  • Web 2.0 a Poo Sandwich?

    net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful. A well-known blogger wrote that whenever he hears the phrase “Web 2.0” he feels a little bit stupider for the rest of the day. Critics have dismissed the term as the latest meaningless, hyperbolic obfuscation to hit the...

  • Dot.boom, dot.bomb, dot.reality

    During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball tables. The pimply dot.com kids were ushering in a new economy built around the internet and showing the old world how it was done. Back in the 90s, every day you read something about a new, crazy dot.com start-up,...