Usability

• The complete guide to bootstrapping a web startup on a tight budget

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  By Nick McCreath
  Posted 7 March, 2013
  

  So you’ve got a great idea, and want to get going straight away. That's great, but bringing an idea to life can be a bit of a challenge. Don’t fret though, that really should be the absolute last thing that throws you off getting started. While spending time working on getting SuperSimpleSurvey off the ground, we learned a few pretty hard lessons and thought it would be good to share them. When we started, we didn’t have much to spend. We ...

  Topics: AWS, bootstrapping

• How Super Simple Survey is cashing in on user experience

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  By Martin Carstens: Senior reporter
  Posted 18 February, 2013
  

  The online survey space is crowded, very crowded. You'd have to be batshit to enter a market filled to the brim with competitors and fat cats like SurveyMonkey which recently raised US$794 million for a US$1.35 billion valuation. When Super Simple Survey popped up on our radar, honestly, we had to summon the office's fancy new espresso machine to instill the traces of zeal we'd need to take a closer look at yet another survey creator. So then, how bad is ...

  Topics: user experience, UX

• 3 little known (but effective) tools for understanding your user

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  By Brendan McNulty
  Posted 6 August, 2012
  

  If you're like me, you've always been fascinated by startups but not sure how to go about actually starting one up. At the beginning of this year I noticed a gap in the online market and started working on filling it by creating an online novel-writing programme for people who really want to write a novel, but don't know how to start it. I've been working for a large corporate in South Africa and in the Netherlands, so it's been fairly ...

• Work the look: 5 tips for online clothing retailers

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  By Basheera Khan
  Posted 9 June, 2011
  

  Clothing is one of the biggest growth markets for online retail, with more people welcoming the obvious benefits of online clothes shopping: no battling the crowds, saving time and often money; not having to faff around in changing rooms; and the confidence of knowing you can always return it if it doesn’t fit just right. And yet apparel is still one of the most difficult things to sell online — a hard truth not helped by the fact that, for ...

  Topics: CollectPlus, Net-a-Porter.com, online clothing retail, Stipple, Tightsplease.com, usability for ecommerce sites

• Web forms: Get them right and make more money

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  By Debré Barrett
  Posted 11 May, 2010
  

  A web form is like a solid wall between you and your customer. The customer wants to buy your product. You want to sell your product. But in between there’s the form… and everyone hates filling in forms. Making your forms easier-to-use can have a dramatic effect on your company’s bottom line. Jared Spool has written about a form redesign that increased a company’s annual revenue by $300-million. At Flow Interactive we have seen as much as a 125% increase in ...

  Topics: form design, form usability, how to design web forms, Usability, web form design, web forms

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