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  • B2B ecommerce’s untapped potential: How innovative companies can capitalise on the massive gap for growth

    Cape Town, 25th January, 2016: Ecommerce in South Africa – while still just a slice of the overall retail pie - is growing as much as 35% per year*. However, of this, the lion’s share still operate in the B2C space, suggesting that B2B companies – those that use the web to sell goods and services to other businesses - have yet to cotton-on to its very lucrative potential. So says Charlie Stewart, CEO of digital marketing agency Rogerwilco and co-author of Business to Business Marketing. A Step-by-Step Guide (Penguin). “B2B is perceived as the less sexy sister of B2C,...

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