• BURN MEDIA
    • Memeburn
      Tech-savvy insight and analysis
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Motorburn
      Because cars are gadgets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • Ra.ise a to.ast with some Bre.ad

    URL shorteners have become ubiquitous to social networking, especially with the sharing of links across Twitter. Bit.ly, Cli.gs, Goo.gl and many others offer an easy and painless way for you to shorten your URL within the 140 character constraint of Twitter. Most of these URL shortening services offer a simple analytics dashboard which is useful for tracking and analysing the number of times people shared your links or clicked on them. But a little known service called Bre.ad is gaining in popularity. What is Bre.ad? from Bre.ad on Vimeo. Bre.ad, which has only five employees and backers that include Lady Gaga's manager, has decided...

  • Company Office

    B2B ecommerce's untapped potential: How innovative companies can capitalise on the massive gap for growth

    Cape Town, 25th January, 2016: Ecommerce in South Africa – while still just a slice of the overall retail pie - is growing as much as 35% per year*. However, of this, the lion’s share still operate in the B2C space, suggesting that B2B companies – those that use the web to sell goods and services to other businesses - have yet to cotton-on to its very lucrative potential. So says Charlie Stewart, CEO of digital marketing agency Rogerwilco and co-author of Business to Business Marketing. A Step-by-Step Guide (Penguin). “B2B is perceived as the less sexy sister of B2C,...

  • Six questions that rejected Venture Capital seekers could not answer

    Raising funding for an early-stage venture is always difficult. There is no bottled recipe for success, but even if you have a great concept that is scalable combined with a passionate team that can execute the growth strategy, you still need to communicate this in a multifaceted investor’s pitch. Most entrepreneurs can give a fair account of the top line business strategic growth path, dive into the complexities of the product or service offering, put together a good industry analysis, name a handful of possible clients and present enticing year three to five financial projections, but this will not necessarily...

  • A look at some of Africa’s hottest startup incubators

    Although investment in Africa has traditionally focused on commodities rather than technologies, the explosion of mobile usage has opened up opportunities for small-business development. Memeburn explores some of the continent's incubators for entrepreneurs to consider before taking the next step. It's worth remembering that the investor climate is often make or break when it comes to finding angel investors. Nigeria Enspire is more than an incubation programme as it aims to support the establishment of businesses that graduate from the initial stage of developing an idea. The group’s vision encompasses seeing incubating business through to the forefront in developing...

  • 4 very different mobile payment services

    Mobile payments may be the next big tech gold rush, depending on who you listen to. For something getting so much hype, and with so many start-ups popping up in the field, it is a surprisingly vague term. There are at least a half dozen different approaches competing to become the de facto format. All of them share one thing: the use of mobile devices – mostly cell phones, but increasingly other devices such as tablets – to exchange money. But that's just about where the similarities end. Here are four different services with four very different routes to...

  • Why most startups fail … and here’s how not to

    It’s easy to think of the latest startup like a pimple in the middle of your forehead: you wake up one morning and it’s all you can see. And then, one day, for no specific reason, it’s gone. “Anyone know what happened to Whatchamacallit?” After some enquiry, all you’ve got is a handful of rumours and a bucket of spin. All we know for sure is that it’s over. Truth is, most of the time, it failed because of the same reasons so many other startups fail. There will always be special individuals who find exceptional ways...

  • Myows: managing your copyright online

    Creative people are generally not well known for being legally switched on. But the challenges of protecting original work in the digital age means bloggers, freelance writers, photographers and web designers should all be prepared to interact with the law to protect their intellectual efforts -- and their businesses. Luckily, the concept of copyright is pretty straightforward: as soon as a work is created in a tangible form – be it on paper, film, online or in sound – it is eligible for copyright. It is automatic and, unlike patents or trademarks, official registration is not required. If, however, there is...

  • Visa snaps up SA mobile financial services company Fundamo for $110m

    Visa, the world's largest credit and debit card network, has snapped up South African mobile financial services company Fundamo for $110-million in cash. The Cape Town-based Fundamo is a privately-held company which has more than 50 active mobile financial services deployments across 40 countries, including 27 countries in Africa, Asia and the Middle East. The company has been operating since 1999 and has a number of funders which include Cape Town venture capitalists and emerging market investment group PoweredByVC, investment company Remgro and financial services corporate Sanlam. PoweredByVC is also linked to dot.com billionaire Mark Shuttleworth. Fundamo’s deployments currently have...

  • Work the look: 5 tips for online clothing retailers

    Clothing is one of the biggest growth markets for online retail, with more people welcoming the obvious benefits of online clothes shopping: no battling the crowds, saving time and often money; not having to faff around in changing rooms; and the confidence of knowing you can always return it if it doesn’t fit just right. And yet apparel is still one of the most difficult things to sell online — a hard truth not helped by the fact that, for the most part, online fashion retailers still don’t do it really well. Reading some of the headlines around the fashion/tech...

  • M-Pesa’s rollercoaster ride

    M-Pesa, the world-famous mobile payment system, has effectively become a type of credit card for poor communities in East Africa. The payment system has had unbelievable success in this region and other emerging market regions, prompting interest in it from many sectors in the world. But M-Pesa is much more than a mobile payment system. It's a blueprint for a future mobile-based currency, used by every corner and every community in the world. It's also testament to how emerging market countries are using technology and innovation to overcome barriers. It's an example of how countries, that are largely behind the...

  • What the web thinks of eBay’s Magento buyout

    When auction giant eBay announced this week that it was buying out the well-known ecommerce platform Magento, reaction was varied. In announcing the buyout eBay President and CEO John Donahoe stated that Magento would merge with the company’s own open source, online retailing platform X.Commerce. Precisely how X.Commerce will work, and what part Magento has to play in it will only be revealed in October during eBay’s X.Commerce Innovate Conference. Here’s what some of the web’s commentators had to say: Mashable: Mashable’s Christina Warren noted the uncertainty around the fate of Magento’s open-source Community Edition, which is currently a...