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  • Where is SA’s entrepreneurial spirit?

    Economically, America is almost three times larger than its nearest rival, and despite its size, it is one of the most productive economies in the world. This begs the question: What makes America the most successful economy the world has ever witnessed? The obvious reasons don’t provide us with a ready explanation though. What about education? Education is the ultimate driver of development, so surely America must have the best education system in the world. The reality is that, especially at the primary and secondary levels, many other countries have far better education systems than America. What about manufacturing? At the heart...

  • Company Office

    Customer loyalty is key to a retailer’s success

    What is important for a retailer is repeat business. Attracting your customer back into your store and rewarding them for spending money with you. Customer loyalty ultimately builds a brand. To manage and reward customers can be a great admin hassle if you do this manually and the process can create all kinds of unnecessary headaches. Unless your loyalty programme is easy and seamless, it can result in more damage than good! For this reason, Sureswipe has an acquiring service for retailers that use their card payment solution that allows them to customise a loyalty programme to suit their business and...

  • Can SA expect a boom in ecommerce?

    The ecommerce landscape in South Africa has historically been hampered by slow and expensive Internet access, but things are beginning to change for the better. And if you are in any doubt as to whether speed is important for an ecommerce website, consider the following observations on the effects of latency on user behaviour: Amazon found every 100ms of latency cost them 1% in sales. Google found an extra 0.5 seconds in search page generation time dropped traffic by 20%. Anyone running a South African website would be very familiar with the highly predictable dip in their web stats over weekends, indicating that...

  • Web forms: Get them right and make more money

    A web form is like a solid wall between you and your customer. The customer wants to buy your product. You want to sell your product. But in between there’s the form… and everyone hates filling in forms. Making your forms easier-to-use can have a dramatic effect on your company’s bottom line. Jared Spool has written about a form redesign that increased a company’s annual revenue by $300-million. At Flow Interactive we have seen as much as a 125% increase in conversion rates with better form design. And Google thinks form design projects will have a much larger return-on-investment (ROI)...

  • The startup way: 10 web tools we use

    When building a startup venture, small teams come up against several tough challenges. One being, how to deliver a lot of work in a little time, and how is this achievable with almost no budget? Luckily, these pains have been recognised by many great services that help small businesses punch above their weight. In a startup environment, inefficiencies are punished more than anywhere else. After getting Personera off the ground, our team has learnt some lessons in selecting the right tool for the job at hand. Here are 10 online tools we use regularly and have come to love. Communication Gmail: Yes,...

  • A business lesson: Go where the sardines are

    We are lucky in technology, because many other industries can only grow linearly and so that growth is a massive, long term effort that results in businesses like General Electric. The interesting thing is that even though we have the ability to scale with tech, a lot of people building businesses in tech try to build businesses in verticals that have no inherent potential for scale, or at least not enough to get to profitability before the runway cash is spent. They underestimate the sales effort required, overcook technical requirements, avoid the cold hard problem of "What's in it for...

  • Not all traffic is created equal – a guide to ecommerce

    While recently preparing a report on the annual traffic to a large corporate website, I had many opportunities to pause and reflect on the nature of Internet traffic and the difficult job businesses have in procuring this traffic, holding on to it, channelling it in the right ways, and turning browsing into the business that will help the company increase profits and improve its bottom line. A successful online business transaction has so many variables -- some technological, but most human, that make the process of conversion less than an exact science. Web metrics have gone some way towards providing...

  • Fear of failure is robbing South Africa of great thinkers

    Fear is the greatest energy sapper. Fear of failure, fear of ridicule and fear that things might never happen as you would like them to. As someone wisely said, fear is also the parent of cruelty. Cruelty to yourself. With fear paralysis sets in, and failure, which is so necessary for rapid innovation, is lost. Find your own way by getting things done. An idea does not have to be crafted into perfection to be worthy of an audience. In fact, the mere act of speaking it will allow it to emerge as better than it currently is. Ideas are...

  • 7 tips for starting up small

    There's no formula for guaranteeing the success of a startup and each new venture comes with its own story and own personal ideas of how to make it work. Still, there are some commonalities that you can learn from and prepare to encounter before heading into the great unknown. Here are seven simple and easy things to watch out for before and during the first few months of your startup's life, particularly if you're starting up without an investment or strategy partner. 1. The younger you are, the better If you have an idea for a startup but are not inclined...

  • Establishing your international startup anywhere

    There’s been a growing trend for startups to base themselves anywhere and have their employees scattered across the world, and in the process erase the concept of the old-school HQ. This trend seems to be even more prevalent for startups that operate online, with the WordPress/Automattic team being a great example. Over at WooThemes, our team is scattered across five different countries and we have a central office (which houses half of the team) in Cape Town, South Africa. Our whole business is online and we’re able to manage all of our daily activities from the comfort of our chosen...

  • Startups: What VCs look for

    Venture capitalists and entrepreneurs often don't see eye-to-eye, and in South Africa in particular, there seems to be a very real gap in meeting the needs and expectations of both parties. While we know the path of the entrepreneur can be a frightfully fun but rocky one, at some stage venture capital becomes a real option to consider, and when you get to that stage, make sure you know exactly what we are looking for. As funders, we really look for four basic things and your pitch must answer the following: 1. What is the burning need you are taking away?...