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  • New launch: Easy web publishing via Synthasite

    Well, well, well. The boys and girls from Incubeta -- the PPC marketing company -- have been busy. They've launched Synthasite. I'm a bit late on this, but hey I was down in Cape Town for the World Association of Papyrus and it kept me busy. Synthasite has already got some good reviews from a couple of major sites around the world, including Mashable and Read/Write web. (The Vinny marketing machine has clicked into gear). It's great to see more innovation from this South African web company. They say that "Synthasite is about revolutionising Web Publishing" and that Synthasite is...

  • Company Office

    An exclusive sneak peek At Compare Guru – coming soon!

    Cape Town, South Africa - The time is getting close to the relaunch of Click n Compare as Compare Guru. The rebrand – planned for mid February - comes as a strategic move to join the brand’s counterparts in Nigeria and Kenya, as well as to incorporate an animated character, The Guru, as their mascot. Compare Guru will fall under the umbrella brand Compare Africa (previously known as CNC Group), now also inclusive of PriceCheck. According to recent research, 31% of South Africans use the the internet to compare products / prices / features online, while insurance accounts for 7%...

  • 15 Startup Commandments

    Found this a good read, especially in the context of creating Amatomu.com. Got it off a Facebook group. The commandments 1. Your idea isn't new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more. 2. Stealth startups suck. You're not working on the Manhattan Project, Einstein. Get something out as quickly as possible and promote the hell out of it. 3. If you don't have scaling problems, you're not growing fast enough. 4. If you're successful, people will try to take advantage of you. Hope that you're in that position,...

  • Scoop: New “Web 2.0” recruitment site launches in South Africa

    Here's a scoop for ya. I've just been alerted to what looks like a new and pretty serious "Web 2.0" entrant in the South African web market. www.employmint.co.za, the site owner claims, is a web 2.0 recruitment site "packed full of all the Web 2.0 goodness you can think of including mashups with Microsoft Virtual Earth, user generated content, AJAX / Atlas interface and more...". The way it works is quite novel. It works via a referral system. All jobs posted offer a cash reward to anyone who refers a friend for a job and is successfully placed....

  • Surviving the great dot.con

    As Google embraces the stock exchange, many dot.com kids are rubbing their hands with glee at what could signal a return of the good times. Matthew Buckland has been through dot.boom and dot.bomb and spent lots on expensive therapy to forget it all, but here he reminisces. (more…)

  • The internet goes from free to fee

    The internet goes from free to fee By Matthew Buckland If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites. These are the web publishers who somehow managed to survive the dotcom crash by the silicon of their circuit boards, but have struggled to find solid business models -- this despite bringing in huge audiences that even eclipse many profitable, advertising-rich print publications. But the big question for online publishers is: How to make money out of their huge readerships? (more…)

  • Dotcom dating dollars

    When the internet arrived, people screamed let’s make lots of money. This new, interactive medium had the ability to deliver content to audiences in innovative ways and make money at the same time. Content would suck readers in, went the theory, and communities would form around these content genres. E-commerce areas would then be built around relevant content and wham bam thank you Ram, your community interacts and you have dotcom dollars. (more…)

  • Web 2.0 a Poo Sandwich?

    net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful. A well-known blogger wrote that whenever he hears the phrase “Web 2.0” he feels a little bit stupider for the rest of the day. Critics have dismissed the term as the latest meaningless, hyperbolic obfuscation to hit the internet and get people all excited over nothing. If anything demonstrates just how much scepticism there is, it’s the particularly vicious criticism from popular UK technology site The...

  • Dot.boom, dot.bomb, dot.reality

    During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball tables. The pimply dot.com kids were ushering in a new economy built around the internet and showing the old world how it was done. Back in the 90s, every day you read something about a new, crazy dot.com start-up, backed by millions. Living in the 90s, writes the Guardian, and having no involvement in a dot.com startup, was like living in the 60s and not smoking....