New online media buying platform sets Africa in its sights

elastic media africa With rising levels of internet penetration on the mobile continent, the number of Africans accessing the web is growing by the millions. The latest tactic to reach that audience seems to involve a focus on highly connected mobile devices along with a strategy that relies on logical math, not intuition. Newly launched Elastic Media Africa, a platform developed by the South African-based Amorphous Group, is placing its bets on an algorithm which it claims is a first in the country. ...


Some sage entrepreneurial advice from ‘Mad Men’

Mad Men logo1 Mad Men. Who doesn't love this show? There are a number of lessons that this show can teach people in the advertising and marketing industry. The show has certainly turned perceptions about the ad industry on its head. In between the cigarettes and alcohol infused conversations of Mad Men however, there are some key lessons for startups. So here are some pearls of wisdom from the crew over at Sterling Cooper & Partners: "If you don't like what's being said, change ...

Startup news, Startups

Nigerian company-builder Spark secures $2m international investment in 9 days

spark logo Lagos-based internet group SPARK, which invests in Nigerian startups, has raised US$2-million in seed-funding from a syndicate of international investors -- based on a US$10-million valuation of the company that is just three months old. Seventeen high net-worth individual investors contributed to the total investment made to the company, founded by Jason Njoku, Bastian Gotter and Mary Remmy-Njoku, all of iROKOtv -- the Nigerian-content streaming service -- fame. SPARK was launched as a US$1-million fund intended to revolutionise Nigeria's angel investment ...

Emerging Markets, News, Startups

Foodpanda drives into Czech Republic, munches further into Brazil

Foodpanda panda on a bike The ever-expanding food delivery service foodpanda has just launched in Czech Republic. At the same time, going under the name hellofood, it acquired its Brazilian competitor MegaMenu in a bid to strengthen its presence in Latin America. Housed under Rocket Internet's umbrella, foodpanda goes by the name hellofood in Latin America, Africa and the Middle East. These recent expansions will put foodpanda serves a total market of 3 billion covering 28 countries on five continents. On top of this, the ...

Ecommerce, News

Lazada officially launches online shopping mall in Southeast Asia

Lazado Logo The Rocket Internet-backed ecommerce site Lazada has today officially launched its Marketplace for Southeast Asia. This online platform will allow merchants to sell their products on Lazada's website in Malaysia, Vietnam, Indonesia, Thailand or the Philippines. Also known as Southeast Asia's online shopping mall, Lazada will add to its role as one of the regions most popular ecommerce sites. The marketplace lets SMEs, big brands, distributors and retailers open up a store on the website where the Philippine-based company becomes ...

Advertising & Marketing, Startups

5 tips for crafting an engaging online brand for startups

Building a brand The advent of the digital age has made it simpler than ever to not only further brand awareness but to also establish your brand in the public eye. But too many businesses proceed from the belief that “if you build it, they will come” – based on the misconception that existing is all that it takes to succeed in Africa’s bourgeoning economic environments. In the past, when innovative startups were few and far between, this may have been the case, ...


India’s Global Superangels Forum combines a 10km run with a startup conference

Rajesh Sawhney heads the multi-city startup accelerator Global Superangels Forum (GSF) India which will kick-off its two-day annual startups and investors’ conference #WhereDoWeGoNow on August 21 in Bangalore city. It’ll incorporate a unique 10km run on the meet’s second day. For most of us, it’s a bit hard to understand what’s the link between a 10km run and a startup investors’ conference. So here’s what the man behind this unique idea has to say: Building a startup is a stressful job. Most ...

Emerging Markets, Startups

Can these 12 Indian tech startups expand to international markets?

tah mahal india There's been an exciting startup ecosystem brewing in India over the past few years. A few well-known success stories such as InMobi and Flipkart's have created a decent follow-up culture for those seeking to make it big both locally but also, very noticeably, internationally. That's one of the interesting trends that strikes me the most -- the fact that so many Indian startups seem to have an international agenda. Other outstanding success stories include that of RedBus. As mentioned by CNNMoney, ...

Africa, Startups

Seed Engine accelerator to launch new programme to boost SA startups

Seed Engine South Africa's Seed Engine Business Accelerator is looking for prospective tech businesses for its next programme. Seed Engine will be accelerating six new startups starting 1 September that will get the chance of receiving R100 000 startup capital plus over R300 000 in services. These selected ventures are also given relevant mentorship, coaching and workspace. CEO of Seed Engine Marc Elias says that he's looking for early stage tech entrepreneurs who have extraordinary ideas with international appeal and who are ready ...


The art of convergence: Urban Restro splices disparate hospitality segments

urban_restro Urban Restro is a multi-headed, ecommerce hydra that is simultaneously attacking India's restaurant reservation, banquet booking, event management and deals markets. It's a bold play by the Mumbai-based startup. The segments seem somewhat disparate at first, but Urban Restro's parent company, Urban Online Services has weaved an intriguing mesh which looks set to fill gaps in India's hospitality industry. Market research by Urban Restro's founder and MD, Shriti Chhajed shows that there are over 200 up-scale restaurants in the city with an ...