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  • Digital marketing: Next steps for startups

    Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known and self-sustaining concern. In a previous article, on Digital Marketing and what startups need to get right from the start, I mentioned that building a new business is like caring for a baby. Now it’s time to teach your baby to walk! Once you have completed the initial steps in marketing your business online, it is time to get serious about the next two steps and make sure that your business has legs. The initial steps...

  • Company Office

    With over 350 hectares, treadFEST offers adventure and stunning views

    TreadFEST, which takes place in Drakensberg, is just a few weeks away. Set to take place from 3 to 6 December, one of the festival's main features is the area's setting. In the heart of the Drakensberg, surrounded by mountains and trees. The moment you arrive you will be swept away by the beautiful scenery and the fresh air. treadFEST want you to absorb the beauty around the camp, and have specially created activities that allow you to connect with nature in the best possible way. With over 350 hectares to walk, you will fully explore the natural wonders around you. If you long...

  • Startups to ‘Ignite’ Tech4Africa 2011

    Tech4Africa, one of the continent’s most prominent web and emerging technology conferences, has launched an initiative called Ignite, which will provide leading African startups with the opportunity to pitch their products to a carefully curated panel of Angel investors, mentors and business leaders. Startups selected to partake in the Tech4africa Ignite pitches will be given five minutes to showcase their products, with the opportunity to gain not only potential investors but also invaluable exposure to the wider Tech4Africa audience of thought leaders, decision makers, journalists, influential people and potential recruits. From the initial applications, a select group of the most...

  • FabFi does fabulous things in Afghanistan and Kenya

    Something interesting is happening in Afghanistan. It’s also happening in Kenya. I think that it is proof that it is possible to open the Internet to every developing country in the world. Back in December 2008, a group of individuals in Jalalabad, Afghanistan started working on a project to bring high-speed internet to a village, hospital, university, and an NGO in the city. The group was known as FabLab Jalalabad and they modelled their project on a system which was designed to track sheep in Norway. The remarkable thing about this project was that they were designing an incredibly...

  • 3 digital marketing strategies startups need to get right from the start

    Starting a new business is a bit like caring for your first born. Now while you don’t need to write a marketing strategy for your first born; you do need to ensure that you are giving your business the best chance of success. That is done by ensuring that you are placing it in front of people looking for your product. When you are devising your business strategy; planning the supply chain; product specifications; looking at costing models and ultimately picturing your retirement on a Caribbean beach; don’t forget your marketing strategy – specifically your internet marketing strategy. The reason...

  • 5 things to consider when building a team vested in your success

    People matter to organisations. While we may get a headache from those who overplay the importance of relationships against the basics of operations and the bottom line, there is no doubt that your team’s personal investment to your startup matters. So, how do you actually set a team that works effectively? One way is by giving an actual share of your startup to employees -- more commonly called staff equity, or a staff shareholding. Memeburn found five things to consider around the issue staff equity, where you make employees part of the team and comfortable with periods of lower than...

  • Lessfuss and the Virtual PA — A workable concept?

    Few of us would turn down the use of a personal concierge service. With the rise in busy lifestyles and the need to still get the more mundane tasks of everyday life sorted, one online startup reckons it has a solution. Cape Town-based Lessfuss is an online personal assistance service for busy people who can’t afford or don’t need a full-time PA. This is according to Marije Pierson, one of the company’s four co-founders who spoke with memeburn on the startup’s plan of action. Launched late last month, the founders say Lessfuss offers the personal attention most of...

  • Ra.ise a to.ast with some Bre.ad

    URL shorteners have become ubiquitous to social networking, especially with the sharing of links across Twitter. Bit.ly, Cli.gs, Goo.gl and many others offer an easy and painless way for you to shorten your URL within the 140 character constraint of Twitter. Most of these URL shortening services offer a simple analytics dashboard which is useful for tracking and analysing the number of times people shared your links or clicked on them. But a little known service called Bre.ad is gaining in popularity. What is Bre.ad? from Bre.ad on Vimeo. Bre.ad, which has only five employees and backers that include Lady Gaga's manager, has decided...

  • Six questions that rejected Venture Capital seekers could not answer

    Raising funding for an early-stage venture is always difficult. There is no bottled recipe for success, but even if you have a great concept that is scalable combined with a passionate team that can execute the growth strategy, you still need to communicate this in a multifaceted investor’s pitch. Most entrepreneurs can give a fair account of the top line business strategic growth path, dive into the complexities of the product or service offering, put together a good industry analysis, name a handful of possible clients and present enticing year three to five financial projections, but this will not necessarily...

  • A look at some of Africa’s hottest startup incubators

    Although investment in Africa has traditionally focused on commodities rather than technologies, the explosion of mobile usage has opened up opportunities for small-business development. Memeburn explores some of the continent's incubators for entrepreneurs to consider before taking the next step. It's worth remembering that the investor climate is often make or break when it comes to finding angel investors. Nigeria Enspire is more than an incubation programme as it aims to support the establishment of businesses that graduate from the initial stage of developing an idea. The group’s vision encompasses seeing incubating business through to the forefront in developing...

  • 4 very different mobile payment services

    Mobile payments may be the next big tech gold rush, depending on who you listen to. For something getting so much hype, and with so many start-ups popping up in the field, it is a surprisingly vague term. There are at least a half dozen different approaches competing to become the de facto format. All of them share one thing: the use of mobile devices – mostly cell phones, but increasingly other devices such as tablets – to exchange money. But that's just about where the similarities end. Here are four different services with four very different routes to...