Advertising & Marketing

5 lessons you can learn from the omni-channel masters

Knowledge Try as you might to entice customers to download your app or visit you on the web, people don’t self-identify as online shoppers or mobile users. People shop in the way that’s most convenient for them at the time, whether that’s on their smartphone, tablet, or in a physical store. To get new customers and satisfy existing ones, you need to adopt smart omni-channel practices. An analysis by MasterCard found that omni-channel drives higher spending at retailers than online or in-store ...

Africa, Entrepreneurship, News

Africa’s top business schools to accelerate entrepreneurship through collaborative AAAE initiative

GSB Some of Africa's top business schools have formed a partnership to accelerate entrepreneurship, job creation and economic development on the continent. The African Academic Association on Entrepreneurship (AAAE) will specifically promote and develop academic cooperation through research, case study development, student and faculty exchanges, as well as academic materials and publications. “AAAE will play a key role in leading the continent towards stronger linkages among African business schools focusing on teaching and research in the areas of entrepreneurship and family business, as ...


Boom or bust: which direction is the South African ecommerce space headed in?

shopping-cart-318769_1280 Speak to some people and they'll tell you South Africa is on the verge of an ecommerce revolution. Talk to others and they'll tell you not to put too much hope on the space. So who's right? Well, the numbers are fairly encouraging, but there's plenty to be said for tempering that optimism with a little caution and placing it in the right context. For instance, a recent study conducted in South Africa by research company Ipsos, on behalf of PayPal and FNB, ...


Crowdfunding site for social causes Ripple launches, hopes to ride success of Thundafund

Ripples Yiza Ekhaya is a soup kitchen trying to build a hemp house in Khayelitsha. In order to continue and improve feeding the young and elderly, the initiative is looking to South Africa's online community for funds, time and resources. Yiza Ekhaya is also one of the many social projects on Ripple. The new crowdfunding site for non-profits and social activism Ripple officially launched today and is on a mission to ride the waves of success made by its sister site Thundafund ...

Africa, Entrepreneurship, News

$100m Tony Elumelu Entrepreneurship Programme reveals 1k finalists

Foundatin-logo Hailing from across all corners of the continent, and over 20 000 applications later, the finalists for the US$100-million Tony Elumelu Entrepreneurship Programme (TEEP) have been announced. The 1 000 chosen entrepreneurs have been chosen to become part of Elumelu's vision of creating 10-billion jobs within the next 10 years across the continent. Ranging from a range of different industries, from agriculture to ICT and manufacturing, Elumelu says that these sectors are critical for job-creation. “The selection of these 1 000 entrepreneurs ...

Africa, Entrepreneurship, Startups

5 important trends that show Africa’s venture scene is on the rise

Africa New data from VC4Africa, a startup funding platform, revealed that startups are contributing more to job creation while the investment scene is steadily growing. The data also reiterated the fact that South Africa, Nigeria and Kenya are the startup hotspots on the continent. South Africa has the largest investment per startup (average investment) at US$250 000 average, and Nigeria has the largest mass of startups (investments tracked) in its ecosystem, at 24 (startups), while Kenyan startups have received most funding from ...


How SA gov is planning to uplift entrepreneurship in 2015

parliament The Department of Small Business Development in South Africa may have to cut some of its planned projects to support small businesses, after the National Treasury last month effectively slashed a third off its requested allocation from the fiscus. What can we expect to see in the coming year then? Finance Minister Nhlanhla Nene revealed during his 2015 Budget Speech last month that the department would be allocated R3.5-billion between 2015/16 and 2017/18. The department had wanted more. It asked for an allocation ...


Startup going off the rails? Here are 5 basic things you can do to get back on track

rails Last year was a challenging one for South African businesses and there are few signs that 2015 will be much easier. However, get the basics right and your business will be in a good position to survive and even thrive this year. Here are five fundamentals that can help you to succeed in growing your business during 2015. 1. Get your admin sorted Most small business owners dislike doing admin because it’s a distraction from selling, serving customers and growing the business. ...

Advertising & Marketing, News

SA startup Monocle wants to boost companies’ online rep using big data

Insights-update Recently launched online marketing startup Monocle recently launched, aiming to give clients in-depth analysis of their online personas by using big data. Monocle is described as taking big data -- that confusing mass of computationalised figures -- and turning it into smart data, which is information that can be easily understood and so used to make real-world business decisions. “It is only when you see how your brand is performing online -- where exactly it is flying and where exactly it ...


Get married and 4 other tips on getting off the ground as an entrepreneur

Hold hands We all know that running a business can be a rather personal affair. As in any relationship, you'll go through ups and downs, celebrate here and grieve there. While the analogy might be apt, mixing one's personal life with the professional might seem like a recipe for disaster. Apparently that's not entirely the case. At the Western Cape Funding Fair held this week, Project Isizwe founder Alan Knott-Craig Jr laid down five tips budding entrepreneurs should take into account. Essentially, he ...