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All posts tagged "steve jobs"

  • Marketing ideas for startups: the Steve Jobs approach

    When you consider that each of our stories are largely unique and that a great portion of success is situational, trying to come up with a one-size-fits-all plan for succeeding is probably close to futile. And yet, with the benefit of hindsight, we are able to uncover puzzle pieces that might fit into our own stories. It's been just a little over two years since the passing of Apple's co-founder, but the legacy of Steve Jobs and in particular the marketing lessons he instilled in Apple are alive and well. Since Jobs's passing, we've seen footage re-emerge in which he...

  • What Steve Jobs can teach us about hacking charisma

    Olivia Fox Cabane makes her living by teaching people the skills needed to be charismatic, influential and persuasive. During her career, she’s been invited to speak at Harvard, MIT, Google and the United Nations. And through her new book, The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism, Cabane wants to change the way you think about charisma. While most people think charisma is so something you’re either born with it or you’re not, Cabane believes that charisma is nothing more than a set of attitudes, skills and behaviours that can not only be practiced...

  • Steve Jobs would never succeed in today’s Silicon Valley

    I recently watched a documentary on Steve Jobs called "One Last Thing". It was well done, mixing a fair bit of the good, the bad, and the ugly about the life of the man. There was also a lot of praise for the "marketing genius" of Steve Jobs. Then it struck me: If Steve Jobs were starting out today in Silicon Valley, he would have trouble getting funding because he's a "marketeer" -- not an engineer. Venture capitalists(VC) generally won't fund startups without a tech lead. For example, Mark Suster, a popular VC blogger, writes on his blog "Both Sides of the...