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Ecommerce • 4 Jun 2009

Survey claims 80% of SA users shop online

By Matthew Buckland: Publisher

Read nextOnline chess play scoops $1.25m in funding

A survey by Master Card claims that 80% of South African users are shopping online.

CDs, DVDs and VCDs” emerged as the most sought after item category, with 58% of online shoppers saying that they frequently shopped for these items online.

“Airline tickets” and “books and arts” emerged as the next most sought after items, with 45% of online shoppers saying that they had frequently shopped for these items in the three months prior to when the survey was conducted.

These are some of the primary findings of a survey commissioned by MasterCard Worldwide on online shopping behaviour, the results of which are highlighted in an Insights report entitled Economic Crisis and Preference for Online Shopping in Asia/Pacific, Middle-East, and Africa.

I don’t know. Sounds very high to me. Would love to know how they got to these conclusions.

Matthew Buckland: Publisher

Matthew Buckland is an internet entrepreneur and investor with more than 20 years’ experience working in management and strategic roles for internet and technology businesses. His specialisation is internet and digital media, marketing and content. He founded the digital marketing and strategy agency Creative Spark which he sold in 2015, five years after he founded it, to UK-listed firm M&C Saatchi PLC. After an earn-out of approximately 3 years, Matthew eventually exited his company in 2018, taking a division of the company, Burn Media, with him. He currently runs the Burn Media Group -- a grouping of technology publishing brands which report on emerging markets: Memeburn.com, Ventureburn.com, Gearburn.com and others. Matthew is EIR to the Media Development Investment Fund (MDIF), a New York and Prague-based global media fund, helping its investees with digital strategy and business models in a range of countries. The MDIF has invested more than $166-million in over 114 independent businesses in 39 countries.