Socialbakers raises $6m in new round of funding

Popular social analytics site, Socialbakers has just raised US$6-million in a new round of funding to aid its expansion plans according to the company’s website.

The company, which was launched in 2009, offers analytics for businesses running marketing campaigns across social media platforms so they are able to measure the effectiveness of their campaigns.

The new round of funding comes courtesy of Index Ventures, with additional funding from first-round investors such as Early Bird Ventures.

“There is no question that Socialbakers lead this space. Their name is now synonymous with intelligent social media measurement and benchmarking,” said Partner at Index Ventures, Jan Hammer. “With a management team as deeply committed to becoming the authority in social media measurement, it is both a pleasure and exhilarating to be part of their astonishing business.”

In the last two years the social analytics site has expanded its business in Europe, the United States, South America and more recently the Middle East. According to the company, this new round of funding will help grow the business and allow it “to expand its global reach, but also continue to customize the product in order to address the individual needs of our clients”.

“With this funding, we will continue building our platform’s social measurement features to help companies target their audiences more efficiently, while allowing them to react quickly to the ever-changing social media environment and providing dedicated global care to address their individual needs,” said Socialbakers CEO Jan Rezab.

Socialbakers claims to have more than a fifth of Fortune 500 companies as clients.

“Over 450 000 brands and marketing executives rely on Socialbakers’ comparative analytics platform to measure social media performance throughout the major networks, including Facebook, LinkedIn, Twitter, YouTube and Google+. Currently, Socialbakers.com is the most-cited source for global media statistics, with more than 10 million pages and places indexed,” says the company.