Deal discovery startup Pashash changes name to Found, tightens focus

Pashash co-founder Faheem Kajee said in a blog post today that the deal discovery and sharing service has been renamed to Found.

Building on Pashash’s initial pitch which was to give buyers a new way of discovering the best buys in brick-and-mortar stores, Found is intended to be a more streamlined service with a new focused call to action: “What Deals Have You Found?” Found will help shoppers share great deals and keep track of what they’re saving.

Kajee says that Pashash wasn’t showing the traction they were hoping for. “Late last year we had to ask ourselves a set of tough, but important questions. We had built Pashash to be what we thought was an awesome product, yet we weren’t getting the kind of engagement from users that we wanted to see,” says Kajee.

Pashash won the South African leg of The Next Web’s Startup World competition last year which saw the startup pitching to folks in Silicon Valley. “Speaking to hundreds of people helped us realise that we’d got a bunch of things wrong. We’ve been working hard over the past two months to fix this,” says Kajee.

Unlike Pashash, Found doesn’t require pictures, there’s a quicker sign in method, less fields to enter and better integration with social networks, says Kajee. Whereas Pashash was only availble on iPhone, Found will be available on both iPhone and Android.

Found will be launching in the coming weeks and anyone who’s interested in the beta can sign up now.