Startup Blitz: Supernice on improving brands’ digital engagement

“Innovate. Touch. Create.” are the words that Supernice stands for. While aiming to create “not just another app,” the startup wants to create fun, engaging and rewarding brand experiences.

Our new Startup Blitz, puts Supernice founder Daren Fuchs under the spotlight. Simply put, the startup promotes better user engagement for brands to connect the online with the offline world.

This is done by designing digital widgets ranging from web, mobile to touch and gesture-based applications focused on improving interactive digital experiences.

So far Supernice’s portfolio includes applications for Adidas and The Bubbleheads as well as an environmental awareness iPad game called POP 17.

Fuchs says that for the time being the startup’s strategy is to service brands and agencies to build up capital so that Supernice can fund its own products. Given this, we can expect to see Supernice’s own products within the next twelve months.