Financial app 22seven gets a makeover, slashes subscription fees

Personal financial management service 22seven has been given a revamp, with its subscription rates slashed.

The company, bought by Old Mutual back in January, cut its subscription fees from R60 a month to R25 a month.

While some might see that as a sign of desperation, the company insists that this is not the case and that it’s simply looking to carry on in its evolution.

In Facebook post, the service also reavealed that loans and investments from companies like Allan Gray can now be added to 22seven alongside your bank, card and store accounts. The reduced cost and new features are accompanied by a new look for 22seven’s apps.

22seven launched with a brouhaha around data and security from users and banks. The buyout from Old Mutual will have allayed those fears to a large extent and the ability to add loans and investments will only enhance its credibility.

The new offering means that the service will be more affordable to startups as well as the public in general.