Startup Blitz: Secret Agent connects brands to consumer feedback at POS

This week’s Startup Blitz features Michael Metelerkamp from Secret Agent — a platform that connects brands with customer feedback in the form of location-based surveys, mystery shopping, photo contests and retail audits.

On the brand side, Secret Agent compiles customer feedback on stores into a neat, visual report. This means that a manager doesn’t have to get 50 reports on 50 stores, but can rather get one report, with photos and multiple choice questions answered.

On the other side, people can join the Secret Agent platform as agents themselves to earn extra cash. Depending on your location, you might be asked to complete surveys, take photos of items or just give general service feedback. Secret Agent takes a commission on both sides, and currently works with some of the biggest brands in South Africa such as Virgin Active, Hilton Weiner and Hyundai.