Rocket Internet’s Lamudi launches real estate site for emerging markets

Looking to rent, buy or sell property? Lamudi is officially launching its operations in 12 counties across Asia, Africa and Latin America with more to follow. The property marketplace allows real estate for emerging markets and plans further global expansion in the coming months.

The Rocket Internet-backed venture grouped several real estate services under different names in various markets over the past five months. Amido (Africa), Ubilista (Latin America), Zamudi and House (Asia) are all now set under one brand namely Lamudi.

The venture provides an internet marketplace that customers can use to easily find or sell their house, apartment, commercial property or land. Erwin Sikma, CEO of Lamudi Asia notes:

“Over the course of the past months, we successfully developed our real estate websites in several markets. The amount of traffic on our websites increased extremely fast which has allowed us to already sign many of the big real estate developers and agents in each of our countries. The feedback from real estate developers, agents and customers has been unanimously positive.”

The Lamudi marketplace has a high level of transparency through professional photos, regular updates and detailed descriptions and rankings. By uploading images, property providers and agents each get their own personalized webpage to enhance their trusted online presence.

In Africa, competition backed by Naspers includes PrivateProperty and Property24 for instance. Lamudi says that the intuitive website set-up, diverse property offers and high security standards are some of what make it really stand out.

“We are very bullish on the real estate classifieds market and aim to establish ourselves as the new number one in emerging markets. In particular with the support and knowledge from Rocket Internet, we will grow Lamudi very fast,” Sikma said.