Nigerian web-to-print startup Printivo launches, makes offline marketing fun

Web-to-print solution company Printivo has recently launched in Nigeria, with the aim of helping businesses and individuals market themselves. Operating as an ecommerce company, Printivo allows companies to design materials such as business cards, letterheads and handbills online, and have them delivered to their doorsteps.

Printivo’s platform follows a DIY concept and aims to be useful for individuals, startups, SMEs and larger corporations, giving them the opportunity to design and order marketing materials from the comfort of their homes and offices.

Users simply visit the Printivo website, select and customise their preferred design templates or upload their own. After choosing the quantity and finishing options, users pay and the product is delivered within five days. Deliveries are free to customers living or operating within Lagos.

A colourful example of one of Printivo’s business card designs.Africa is a place where a lot of people don’t have access to the internet. However, this might be starting to change gradually, and there’s a big gap where people and businesses struggle to connect or market themselves. According to startup founder Oluyomi Ojo, Printivio is about empowering individuals by giving them inexpensive tools to better market themselves. The experience is also meant to be fun and friendly:

“Printivo will make printing easy for both businesses and individuals. We are in business to make printing suck less and that starts with our commitment to quality and on-time delivery. Our templates are free for everyone to customise and use, we are empowering people to create their own marketing materials, this is our contribution the Nigerian entrepreneurial drive.”

Other local web-to-print startups currently include South African-based Personera, which regards itself as the first web-to-print social media photo platform. More recently, 250gram has also hopped onto the Instagram train by offering to print and deliver users’ photos.

Image via TechCabal